How to define your hotel's Digital Marketing budget for 2026

What this e-book contains:

A good marketing plan not only seeks to sell more. It should also help you to:
✅ Increase the profitability of the direct channel
✅ Improve your share against OTAs
✅ Optimize every euro invested
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In this document you will find a clear methodology, practical examples and strategic advice to build an efficient budget, profitable and aligned with the objectives of your hotel.

At Roiback we propose a 5-step methodology:
‍1 - Diagnosis of your online presence.
2 - Analysis of the competition.
3 - Definition of objectives (sales, share, CPA).
4 - Full funnel action plan
5 - Measurement and continuous optimization.  
All the keys and how to build an efficient and realistic budget for 2026 step by step.

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