What this e-book contains:

A good marketing plan is not only about selling more. It should also help you to:
✅ Increase the profitability of the direct channel
✅ Improve your participation against OTAs
✅ Optimize every euro invested
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In this document you will find a clear methodology, practical examples and strategic advice to build an efficient, profitable and aligned budget with the objectives of your hotel.

In Roiback we propose a methodology in 5 steps:
‍1- Diagnosis of your online presence.
2 - Competitor analysis.
3 - Definition of objectives (sales, share, CPA).
4 - Full funnel action plan
5 - Measurement and continuous optimization.
All the keys and how to build an efficient and realistic budget for 2026 step by step.

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Practical and specialized approach to brand personality hotels

Methodology for designing and applying this personality

Practical examples to inspire you to use in your branding strategy today.

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