ROIBACK Academy

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December 9, 2025

Roiback Wins Best Booking Engine in the World for the Fifth Consecutive Year
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Roiback

November 17, 2025

From Linear to Circular: How to Evaluate and Improve Your Hotel's Circularity
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Sustainability

November 13, 2025

StayTalks: How Conversational AI is transforming the Hotel Contact Center
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Contact Center

November 10, 2025

Turn your marketing budget into a profitability tool
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Digital Marketing

November 7, 2025

What are users looking for? Keys to understanding and dominating demand peaks
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Digital Marketing

October 28, 2025

How to design an effective email marketing strategy?
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Digital Marketing

October 24, 2025

Think Travel 2025: How AI is redefining traveler behavior
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Digital Marketing
Roiback

October 16, 2025

Sustainable mobility for guests and employees: a step towards responsible tourist accommodations and destinations
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Sustainability

October 16, 2025

Cybersecurity in the Hotel Industry: Top Threats and How to Safeguard Your Business
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Roiback

October 9, 2025

Revolutionize your hotel revenue by offering what your guests truly value!
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Booking engine

October 8, 2025

Roiback nominated for the World Travel Tech Awards 2025
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Roiback

September 25, 2025

Pablo Sánchez, new Head of Customized Solutions at Roiback
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Roiback

September 12, 2025

How AI helps your hotel become more sustainable, efficient, and profitable
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Sustainability

September 11, 2025

The impact of GEO on the hotel sector: how to adapt to the new era of search engines with AI
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SEM
Digital Marketing

September 9, 2025

New booking funnel in the BI Portal: more clarity, more control, more conversion
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Booking engine

September 4, 2025

Technology that drives reservations: discover the power of flexible payments
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Booking engine

August 7, 2025

Strategies to attract and retain Millennial and Gen Z travelers
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Digital Marketing

August 6, 2025

Master real-time data analysis with Roiback
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Roiback

August 6, 2025

Tourism 2040: The keys that will shape the future of travel
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Roiback

August 5, 2025

Change in the bidding model for paid campaigns on Trivago
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Digital Marketing

July 22, 2025

Roiback launches a new integration with the Doku payment gateway
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Booking engine

July 11, 2025

Digitize your reception: fewer queues, more data and greater satisfaction
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Booking engine

July 9, 2025

Price disparities: the silent enemy of your direct channel (and how Roiback helps you overcome it)
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Digital Marketing
Booking engine

June 13, 2025

5 examples of how to highlight your sustainability certification
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Sustainability

June 12, 2025

Travel eSimFLAG: Limitless connectivity for your guests
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Booking engine

June 9, 2025

Turn clicks into guests: the smartest and risk-free way to get direct bookings
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Digital Marketing

June 4, 2025

Tripadvisor as your best sales agent: how to stand out and attract more customers
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Digital Marketing

May 16, 2025

Sustainable sourcing: an important pillar of the hotel industry
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Sustainability

May 15, 2025

Email Booster: The tool that transforms your database into revenue
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Roiback
Digital Marketing

May 15, 2025

4 reasons to offer Flight + Hotel on your website and boost your revenue
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Roiback

May 14, 2025

Safety and Flexibility: How Travel Insurance Can Increase Direct Sales and Reduce Cancellations at Your Hotel
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Roiback

April 29, 2025

IA Overview and IA Mode: How Google is redefining SEO in 2025 and what tourism sector brands can do
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Digital Marketing

April 10, 2025

Immersive experiences and the impact of Hotelverse on your hotel
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Booking engine

April 9, 2025

Automation: three key tools to simplify tasks and increase revenue
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Booking engine

April 8, 2025

Savings and sustainability: how to reduce your hotel's operating costs before the high season
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Sustainability

April 1, 2025

How to Increase Your ADR and Profitability Through the Strategic Sale of Experiences and Add-ons
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Booking engine

April 1, 2025

The Rise of 'Me-Mooning': How to Adapt Your Hotel to the New Trend of Solo Travel
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Digital Marketing

March 18, 2025

Water management in the hotel industry: key to sustainability and competitiveness
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Sustainability

March 18, 2025

GA4: Which report to use? Predefined, Explore, or BigQuery
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Digital Marketing

March 5, 2025

Roiback is Google Partner Premier in 2025
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Digital Marketing
SEM
Roiback

February 17, 2025

Search Conversion Rate and Availability Rate: two essential ratios in demand analysis.
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Digital Marketing

February 17, 2025

5 key metrics to measure your hotel's sustainability
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Sustainability

February 14, 2025

Loyalty: more than a loyalty program
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Roiback
Digital Marketing

February 14, 2025

Increase revenue per booking before the guest arrives at the front desk
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Booking engine

February 13, 2025

Checklist for Easter Week: Is your hotel ready to sell more and better?
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Booking engine
Events

January 23, 2025

2025 Responsible Travel Trends: What Guests Expect from Your Sustainable Hotel
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Sustainability

January 20, 2025

In 2025, Roiback revolutionizes the hotel direct channel with a new generation of technological solutions.
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Roiback

January 16, 2025

New Price Display: Innovation for a Leading Booking Engine
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Booking engine

January 7, 2025

Introducing EmailBooster
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Digital Marketing

December 13, 2024

Seasonal Flavors: A Christmas menu that combines tradition, innovation, and sustainability
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Sustainability

December 12, 2024

How changes in GOOGLE due to the DMA impact your direct channel and what to do to adapt
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Digital Marketing

December 4, 2024

Direct channel trends in hotels in Latin America for 2024
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Booking engine
Roiback

November 25, 2024

Roiback recognised as “World’s Best Booking Engine” at the World Travel Tech Awards 2024
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Roiback

November 19, 2024

Travel trends for winter 2024: What to expect from travelers according to Tripadvisor?
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Digital Marketing

November 18, 2024

Sustainability Reports: A fundamental pillar for tourist accommodations
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Sustainability

November 12, 2024

Estela García Joins Roiback as New Regional Director for Latam
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Roiback

November 8, 2024

Roiback enables sales with installment payments on your website
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Booking engine

November 7, 2024

Master peak demand and multiply your hotel revenue
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Digital Marketing

October 21, 2024

Leonardo Llorente from Roiback addresses the challenges of AI in the hotel industry at the Adyen event
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Events

October 14, 2024

From Planning to Execution: Design a Marketing plan that reinforces your Direct Channel
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Digital Marketing

October 10, 2024

Sustainable Upselling: 5 ideas to improve the guest experience and promote responsible tourism
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Sustainability

September 25, 2024

New optimization opportunities in Trivago
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Digital Marketing

September 23, 2024

Roiback strengthens its team in Italy with the addition of Christos Vitzilaios as Regional Manager
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Roiback

September 11, 2024

The growth of sustainability in hotels: A sector in transformation
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Sustainability

September 10, 2024

Protect your hotel's brand
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Digital Marketing
Consulting

September 9, 2024

RMS: Ally or Enemy of the Revenue Manager?
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Booking engine
Success stories

September 2, 2024

How to Boost Your Direct Sales with Flight+Hotel Packages
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Booking engine

August 28, 2024

Roiback nominated in the World Travel Awards
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Roiback

August 19, 2024

‘Last Minute’ Strategies to Maximize Direct Sales on Your Hotel's Website
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Roiback
Booking engine
Digital Marketing

August 8, 2024

Tips to increase bookings through the Call Center
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Contact Center

August 7, 2024

Sustainable communication and marketing: How to convey your hotel's values to your guests
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Sustainability

August 2, 2024

Loyalty Actions for Hotels: Retain Your Customer in Summer
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Roiback

August 1, 2024

GHA delays the closure of the commissionable model
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Digital Marketing

July 25, 2024

Strengthen your Investment in Digital Marketing
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Digital Marketing
SEM
Roiback

July 17, 2024

Guide to optimizing resource consumption in your hotel
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Sustainability

July 16, 2024

Strategies to Combat the Impact of Disparities
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Roiback
Booking engine

July 11, 2024

Take Advantage of the End of Parity with Booking.com
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Booking engine

July 10, 2024

HOTREC European Hotel Distribution Study 2024
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Digital Marketing
Booking engine

July 3, 2024

Tripadvisor Summer Travel Beats
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Digital Marketing

June 26, 2024

Roiback ensures the commissionable model of Google Hotel Ads for its clients
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Roiback
Digital Marketing

June 21, 2024

Solar energy: benefits and challenges for your hotel
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Sustainability

June 19, 2024

Impact of the new Google Ads surcharges
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Digital Marketing

June 6, 2024

Iñigo Mallona, new Regional Commercial Head MEAPAC at Roiback
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Roiback

June 4, 2024

Roiback Digital Marketing is a Meta Business Partner
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Digital Marketing
Roiback

May 28, 2024

10 years with Coral Hotels
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Roiback
Booking engine
Digital Marketing

May 27, 2024

Get direct bookings from your hotel's Tripadvisor profile
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Digital Marketing

May 16, 2024

7 strategies to promote recycling in your hotel
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Sustainability

May 15, 2024

HOSBEC selects Roiback to develop a portal for the Valencian Community
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Roiback

April 17, 2024

What are ESG criteria and why are they important for your hotel?
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Sustainability

April 12, 2024

We improved our integration with Affilired
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Digital Marketing
Roiback

March 27, 2024

Introducing 'RB Quotes'
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Booking engine

March 14, 2024

5 reasons to change your amenities for more sustainable alternatives
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Sustainability

March 11, 2024

Google recognizes Roiback again as a Premier Partner for 2024
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Roiback
Digital Marketing

March 7, 2024

Roiback and t2ó join forces to offer digital marketing services to the hotel industry
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Roiback
Digital Marketing

February 15, 2024

Traveling without barriers: Advances and recognitions of accessible tourism
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Sustainability

February 13, 2024

Booking Cart: Boost conversion
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Booking engine

February 7, 2024

Changes to Google Hotel Ads Bidding Strategies
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Digital Marketing

January 22, 2024

Roiback enhances Self-Service, Automation and Digital Marketing
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Roiback

January 17, 2024

Managing water in tourist accommodations
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Sustainability