seo
The art of SEO management
75% of traffic on Google today is still organic. Take advantage of it and raise your brand to the top positions with our team specialized in the hotel sector.
Local SEO
Local SEO allows you to increase your hotel's sales by attracting qualified local traffic without investment costs in Digital Marketing campaigns. How do we do it? By reviewing and optimizing more than 12 different aspects for you, including all types of categories, URLs, attributes, reviews, photos... All this after the strategy phase and taking into account these 3 keys:
Relevance
We optimize your Google My Business listing by refining your attributes, qualities, and services. This will make your business more relevant to Google and your customers.
Geolocation
We optimize your NAP (Name, Address, Phone) both in the Google My Business listing and on your website and OTAs. Geolocation and generic keywords give you the possibility of being found by users who do not yet know you.
Prominence
By working on your content on the internet, you will have more recognition from Google. Your authority will increase and your prominence will improve.
SEO On Page
It is essential to keep your hotel website's SEO up-to-date and well-maintained. That's why we focus on:
Brand positioning
Quality content
Mobile devices
Content
marketing
Improve your positioning by optimizing the desired keywords in your blog. In addition, we will obtain greater relevance and authority, killing two birds with one stone.
We design an Editorial Plan, defining the roadmap for publications based on your customers.
We schedule the contents, taking into account the objectives and your brand identity.
Writing and publication of posts, thus growing organically in Google.
Sending positioning reports with which you can review and evaluate the effectiveness of the strategy.
Discover our two SEO solutions
SEO Pack
The SEO of your website. We will elevate your hotel by working on the keys to On-Page SEO.
What does SEO Pack contain?
The SEO of your website. We will elevate your hotel by working on the keys to On-Page SEO.
Personalized content: show your value proposition and build a close relationship with users. As a result, improve your reputation in the SERPs (Search Engine Results Pages).
SEO Mobile: guarantee your positioning on any device
Segmentation by niches: we detect areas for improvement in visibility
Continuous implementation of technological improvements on your website
SEO Advance
Improve your website's reputation. Our objectives will be to capture new demand, achieve greater relevance and prominence, that is, more recognition from Google.
What does SEO Advance contain?
SEO Plus: This expands on keywords that don't include your brand. By working on generic and long-tail keywords, you'll appear in searches by users who aren't yet familiar with your hotel.
SEO Local: Did you know that Local SEO accounts for 20% of direct channel revenue? Increase your sales with this channel, which enhances organic positioning by location.
SEO Blog: We keep the blog on your website active by creating and managing content carefully designed to position you with the desired keywords.
SEO Off Page: Through link-building, we generate quality links to increase the authority of your website.
SEO Audit: We analyze the current on- and off-page status of your website, as well as technical aspects such as source code, links, site architecture, loading time, and indexing. We also review your hotel's different communication channels or social networks.
"One of the many things we love about Roiback is that it requires minimal time from our developers to keep it running the way we want."
Private Customer
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