What makes Roiback unique:
Our team
With more than 12 years dedicated to the hotel sector and its complex digital technological ecosystem, our specialists will work as one more of your business to achieve the highest return on investment.
Book your DEMO
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Creators of your online home
Composed of more than 35 people around the globe, the RB Design team is in charge of your hotel's web design. In addition, they dedicate part of their time to improvements and providing technical support to our RB Advisor team.
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Product Owner
Responsible for the development and maintenance of projects, team manager and coordinator using agile methodologies. This profile will be the only point of contact between clients and internal teams throughout the project.
UX/UI Designer
Gathers all the necessary information from the hotel and designs the website and functionalities according to its needs. They are also responsible for quality control on all devices.
Content Specialist
Loads and manages web content using our CMS. Solves problems, optimizes images, text and reviews SEO best practices.
Front End Engineer
Their work focuses on translating the designs of the UX/UI Designers into code to create visual websites that convert.
Backend Engineer
Implements the technical part of the website. In addition, they create and maintain the web components and their code and test new developments.
CRS LITE Specialist
Creates exclusive web content for our LITE clients. Helps improve our booking engine (CRS) and integration with the main Channel Managers.
Powering your Digital Marketing
With over 10 years dedicated to the hotel sector, RB Digital is the team behind our Digital Marketing solution. It is not a traditional agency; its power lies in its deep understanding of the hotel industry and its challenges.
Their DNA reflects an authentic WIN-WIN working model, which is why they feel like part of our clients' work teams, as an extension of the Ecommerce and Revenue departments.
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Side by side with the best
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How does the RB Digital team work?
In this complex Digital Marketing ecosystem, their work focuses on helping hoteliers maximize their investment and exceed their objectives. These are the 4 keys:
Visibility
Visibility and Traffic are two key levers for hotels' direct channel. The objective is to improve the online visibility of your brand and attract qualified traffic to your official website.
Disintermediation
The focus is on reducing dependence on online intermediaries and increasing the share of the direct channel, always keeping your profitability under control.
Loyalty
Loyalty is the last step of disintermediation. Building a customer loyalty strategy is a fundamental lever to improve the profitability of the direct channel.
Strategy
From the first day of collaboration, RB Digital will work on a strategy and implement it as a single team with your hotel to achieve the same objectives.
RB Digital is part of the 3% of Google partners with the best results. In addition, Roiback has been the first booking engine to achieve this distinction.
The best direct sales specialists
At Roiback, you will never walk alone. Our optimization team accompanies you from day one in the management of the direct channel, with the objective of maximizing your direct sales.
You will have a person who will collaborate with you to understand your needs in detail, help you gather information about the performance of your website, and provide solutions aimed at maximizing the direct channel.
Meet the DCS, a unique and original profile from Roiback
The RB Advisor team is made up of DCS (Direct Channel Specialist). This is a unique figure that arises in Roiback with the fundamental mission of growing your sales, in addition to adding value with their experience and accompanying you on this direct sales adventure. Your DCS will be your right hand in everything related to direct sales. It is an analytical, rigorous, proactive profile and expert in the direct channel whose main objective is to grow your sales. They will work on optimization and advise you on new trends in Online Marketing and hotel distribution.
Passion for
innovation
Our IT team is the largest at Roiback and is responsible for planning, developing, implementing and maintaining innovative technological services that contribute to the efficiency of processes, the improvement of our products and the development of new ones, always focused on the needs of your hotel.
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RB Tech, our IT team, is the largest within Roiback.
RB Tech is responsible for developing new functionalities, new products, managing customer demand, and maintaining the following areas:
CRS
Roiback Booking Engine
Metabase Pro
Systems
Architecture
Websites
Roiback's R&D
The RB Lab team aims to align our products with your hotel's needs to grow the direct channel, all through technological innovation.
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Its main areas are:
Business Intelligence
Loyalty Strategy
Competitive analysis
Evolution of Roiback
products
Products with
Partnerships
Learn about the work of a Product Dev. Manager
The Product Dev. Manager is responsible for Partnerships, Product evolution, Search Engine and CRS evolution. Its objective is to develop the main Roiback products and services defined in the product roadmap.
"One of the many things we love about Roiback is that it requires minimal time from our developers to keep it running the way we want."
Private Customer
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