Metasearch Engines
71% of travelers start their booking
on a Metasearch Engine
Get the most out of this lever with our Metabase Pro tool, the platform that allows you to control your campaigns on all Metasearch engines. 100% proprietary software, 100% adapted to your hotel.
Return on investment x20
That is, if you have €1, you have €20. It is undoubtedly one of the most profitable investments in Digital Marketing for your campaigns
Increase your online visibility
Metasearch Engines allow you to be present throughout a customer's purchase decision process.
Compete with intermediaries with an advantage
With a reduced budget you can have great results in this channel, especially in relation to OTAs.
Direct integrations, a single point of control
Metabase Pro has direct integration with the main Metasearch Engines, so from a single point we connect and send your hotel's rates and availability. Analyze and measure your actions with real-time reports.
In addition, at Roiback we are preferred Partners of the major Metasearch Engines. This streamlines operations and allows us to offer you the best service.
Manage any bidding model
You can use any bidding model (CPC, CPA and Commissionable), thus adapting the strategy of the campaigns in the Metasearch Engines to your hotel.
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Machine Learning and automation
Maximize your investment with artificial intelligence and Machine Learning:
Automated bidding, allocating budgets, channels and campaign timing to optimize conversions and return on investment
Automated forecasting of KPIs, considering variables such as investment level, Metasearch Engine channels used, and campaign dates
Advanced options
Loyalty price feed (Qualified Rates)
Creation of campaigns or bid multipliers focused on audience lists
Sending of special prices with discounts already applied for users already registered in the hotel's loyalty program (Private Rates)
FAQ
A metasearch engine is a digital platform that allows users to compare prices and availability of products or services, such as hotels, flights, and rental cars, on different booking websites.
Instead of visiting multiple pages, the metasearch engine aggregates information from various sources and presents it on a single platform, facilitating an informed and efficient purchasing decision. Popular examples of metasearch engines for hotels are Google Hotel Ads, Trivago or Tripadvisor.
In addition to rate comparison, a metasearch engine displays complete accommodation information, including photos, reviews, and an overall rating that allows the user to have a general idea of the establishment before making their reservation.
The main metasearch engines in the field of hotel search are:
· Google Hotel Ads: This Google service allows users to search and compare hotel prices directly in Google search results and Google Maps. Its integration with Google My Business and its massive reach make it an essential option.
· Tripadvisor: Although it is known for its user reviews (more than one billion), it also offers a metasearch engine that compares hotel prices, opinions, and traveler ratings. Each month, 455 million people visit the Tripadvisor website to organize and book their trips.
· Trivago: With an easy-to-use interface, Trivago compares prices from more than 200 booking sites, offering users a clear view of the available options. With 60 million visits per month, Trivago is a global reference search engine.
· Kayak: In addition to hotels, it allows you to search for flights and rental cars. Its price alert feature helps users find the best deals. Kayak, part of the Booking Holdings group, processes more than 2 billion searches annually. Within the same group is HotelsCombined, which specializes in comparing prices of hotels and hostels in more than 30 languages, providing broad international coverage.
To make your hotel appear in metasearch engines, it is essential to use a specialized platform like the one we offer at Roiback: Metabase Pro.
Our technological solution facilitates the connection of your hotel with the main metasearch engines, managing data integration and ensuring that your information is updated and accurate.
The main features of Metabase Pro are:
· Centralized management: Allows you to control your hotel's information and rates from a single place, as well as the performance of each metasearch engine in which you have a presence.
· Real-time update: Ensures that availability and prices are updated instantly on all channels. In addition, you can detect in which channels you are on par, below or above the price of your website and/or your competition.
· Detailed reports: Offers analysis and reports on the performance of your ads, helping you optimize your marketing strategies.
· Multilingual support: Facilitates management in different languages, expanding your reach globally.
Advertising your hotel on metasearch engines can be very profitable if managed correctly. Metasearch engines attract users who are already in an advanced stage of the purchasing decision, which increases the likelihood of conversion.
In addition, they allow broad visibility without the need to invest in multiple advertising campaigns on various sites. Using tools like Metabase Pro, you can optimize your ads and get a better ROI (return on investment) by adjusting your strategies based on accurate and updated data.
What other benefits do metasearch engines have for my hotel?
In addition to increasing brand visibility and, consequently, bookings from your direct channel if you have competitive prices, metasearch engines offer several additional benefits:
· Improvement of online reputation: By appearing on trusted platforms, the perception of your hotel can improve.
· Access to more markets: Metasearch engines are used globally, allowing your hotel to reach a wider market than it could normally reach.
· Competitiveness: By comparing prices and offers directly with your competitors, you can adjust your strategies to be more competitive. In addition, depending on the strategy you choose, you can obtain greater exposure and pay only for the bookings enjoyed, so that the "risk" of the investment is lower.
Metasearch engines are powerful tools to increase the visibility and competitiveness of the hotel, if they are managed properly and integrated efficiently into your digital marketing strategy.
"One of the many things we love about Roiback is that it requires minimal time from our developers to keep it running the way we want."
Private Customer
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