Meta search engines
71% of travelers start their booking
on a metasearch engine.
Exploit this leverage with our Metabase Pro tool, the platform that allows you to control your campaigns on all the metasearch engines. 100% proprietary software, 100% adapted to your hotel.
Return on investment x20
That is, if you have 1€, you have 20. It is undoubtedly one of the most profitable investments in Digital Marketing for your campaigns.
Increase your online visibility
Meta-search engines allow you to be present throughout a customer's purchase decision process.
Compete with intermediaries with an advantage
With a small budget you can have great results in this channel, especially in relation to OTAs.
Direct integrations, single point of control
Metabase Pro has direct integration with the main metasearch engines, so that from a single point we connect and send the rates and availability of your hotel. Analyze and measure your actions with real-time reports.
In addition, in Roiback we are preferred partners of the major metasearch engines. This streamlines the operation and allows us to offer you the best service.
Manage any bidding model
You will be able to use any bidding model (CPC, CPA and Commissionable), thus adapting the strategy of the campaigns in the metasearch engines to your hotel.
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Machine Learning and automation
Maximize your investment with artificial intelligence and Machine Learning:
Automated bidding, allocating budgets, channels and campaign timing to optimize conversions and ROI
Automated forecasting of KPIs, considering variables such as level of investment, metasearch channels used and campaign dates
Advanced options
Shipping Loyalty Rates (Qualified Rates)
Creation of campaigns or bid multipliers focused on lists of audiences.
Sending special prices with discounts already applied for users already registered in the hotel's loyalty program (Private Rates).
FAQ
A metasearch engine is a digital platform that allows users to compare prices and availability of products or services, such as hotels, flights and rental cars, on different booking websites.
Instead of visiting multiple pages, the metasearch engine aggregates information from various sources and presents it on a single platform, facilitating an informed and efficient purchasing decision. Popular examples of hotel metasearch engines are Google Hotel Ads, Trivago o Tripadvisor.
In addition to comparing rates, a metasearch engine shows complete information about the accommodations, including photos, reviews and an overall rating that allows the user to have a general idea of the establishment before making a reservation.
The main metasearch engines in the hotel search field are:
- Google Hotel Ads: This Google service allows users to search and compare hotel prices directly in Google search results and Google Maps. Its integration with Google My Business and massive reach make it an essential option.
-Tripadvisor: Although known for its user reviews (more than 1 billion), it also offers a metasearch engine that compares hotel prices, opinions and traveler ratings. Each month, 455 million people visit Tripadvisor's website to organize and book their trips.
- Trivago: With an easy-to-use interface, Trivago compares prices from more than 200 booking sites, giving users a clear view of available options. With 60 million visits per month, Trivago is a worldwide search engine of reference.
- Kayak: In addition to hotels, it allows you to search for flights and rental cars. Its price alert function helps users find the best deals. Kayak, part of the Booking Holdings group, processes more than 2 billion searches annually. Within the same group is HotelsCombined, which specializes in comparing hotel and hostel prices in more than 30 languages, providing extensive international coverage.
For your hotel to appear in the metasearch engines, it is essential to use a specialized platform like the one we offer you at Roiback: Metabase Pro.
Our technological solution facilitates the connection of your hotel with the main metasearch engines, managing the integration of data and ensuring that your information is updated and accurate.
The main features of Metabase Pro are:
- Centralized management: Allows you to control your hotel's information and rates from a single place, as well as the performance of each metasearch engine in which you have a presence.
- Real-time updating: Ensures that availability and prices are updated instantly across all channels. In addition, you can detect on which channels you are even, below or above the price of your website and/or your competitors.
- Detailed reporting: Provides analysis and reporting on the performance of your ads, helping you to optimize your marketing strategies.
- Multilingual support: Facilitates management in different languages, extending your reach globally.
Advertising your hotel on metasearch engines can be very profitable if managed correctly. Metasearch engines attract users who are already at an advanced stage of their purchase decision, which increases the probability of conversion.
In addition, they allow for broad visibility without the need to invest in multiple ad campaigns on multiple sites. Using tools such as Metabase Pro, you can optimize your ads and get a better ROI (return on investment) by adjusting your strategies based on accurate and up-to-date data.
Whatother benefits do metasearch engines have for my hotel?
In addition to increasing brand visibility and, consequently, bookings from your direct channel if you have competitive prices, metasearch engines offer several additional benefits:
- Improved online reputation: By appearing on trusted platforms, the perception of your hotel can improve.
- Access to more markets: Metasearch engines are used globally, allowing your hotel to reach a wider market than it would normally be able to reach.
- Competitiveness: By comparing prices and offers directly with your competitors, you can adjust your strategies to be more competitive. In addition, depending on the strategy you choose, you can get more exposure and pay only for bookings enjoyed, so that the "risk" of the investment is lower.
Metasearch engines are powerful tools to increase hotel visibility and competitiveness, if properly managed and efficiently integrated into your digital marketing strategy.
"One of the many things we love about Roiback is that it requires minimal time from our developers to keep it running the way we want."
Private Customer
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