Meta search engines
71% of travelers start their booking
on a metasearch engine.
Exploit this leverage with our Metabase Pro tool, the platform that allows you to control your campaigns on all the metasearch engines. 100% proprietary software, 100% adapted to your hotel.
Return on investment x20
That is, if you have 1€, you have 20. It is undoubtedly one of the most profitable investments in Digital Marketing for your campaigns.
Increase your online visibility
Meta-search engines allow you to be present throughout a customer's purchase decision process.
Compete with intermediaries with an advantage
With a small budget you can have great results in this channel, especially in relation to OTAs.
Direct integrations, single point of control
Metabase Pro has direct integration with the main metasearch engines, so that from a single point we connect and send the rates and availability of your hotel. Analyze and measure your actions with real-time reports.
In addition, in Roiback we are preferred partners of the major metasearch engines. This streamlines the operation and allows us to offer you the best service.
Manage any bidding model
You will be able to use any bidding model (CPC, CPA and Commissionable), thus adapting the strategy of the campaigns in the metasearch engines to your hotel.
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Machine Learning and automation
Maximize your investment with artificial intelligence and Machine Learning:
Automated bidding, allocating budgets, channels and campaign timing to optimize conversions and ROI
Automated forecasting of KPIs, considering variables such as level of investment, metasearch channels used and campaign dates
Advanced options
Shipping Loyalty Rates (Qualified Rates)
Creation of campaigns or bid multipliers focused on lists of audiences.
Sending special prices with discounts already applied for users already registered in the hotel's loyalty program (Private Rates).
"One of the many things we love about Roiback is that it requires minimal time from our developers to keep it running the way we want."
Private Customer
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