Tailor-made strategy for your hotel

In the fast-paced and complex world of tourism, where technology is constantly evolving, Roiback is here to offer a helping hand to those who want to forge a solid, data-driven strategy.
Introducing our Consulting service, designed specifically to address the challenges of the industry. Our team of experts works with you to understand your needs and objectives. Using accurate data and analysis, we create a tailored strategy that will enable you to stand out in the competitive marketplace. Whether it's to increase direct sales, improve online distribution or maximize profitability, Roiback is here to guide you on the road to success.

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Our 5 areas

Complete strategic consulting

Distribution consulting

Compilation and analysis of sales by channel within the distribution mix (Y-2, Y-1, Y)
Define together with the chain the growth strategy.
Compilation of costs by channel
Calculation of current CPOs per channel
Definition of target CPOs (Y+1) per channel
Definition of sales targets (absolute and share) by channel (Y+1)
Action plan for the achievement of objectives

Direct channel consulting

Compilation and analysis of direct channel sales and share (Y-2, Y-1 and Y)
Direct channel breakdown in web, call center and hotel
Definition of objectives (absolute and share) of the direct channel (Y+1)
Action plan
Monitoring and optimization (DCS)

Technological environment consulting

Gathering and analyzing information on the current account ecosystem
Digital ecosystem optimization proposal
- New tools (adding players or proposing changes)
- More efficient integrations
USP compilation of proposed partners
Facilitator (referral or reseller) of new players

Digital Marketing Consulting

Current channel mix analysis (Y-2, Y-1 and Y)
Strategy definition (upper, middle or low funnel)
Definition of global target CPA
Proposed media plan (Y+1) and associated Budget

Loyalty Consulting

Compilation and analysis of the current incidence of Loyalty in related areas.
Definition of quantitative and qualitative objectives
Conceptual proposal of the program
Proposed communication plan
CRS implementation and start-up

What will our journey together be like?

Global strategic consulting methodology

We speak

We will develop a customized strategy and discuss concrete actions to implement to effectively achieve your goals.

We project

We define qualitative and quantitative objectives for each of the areas of action. These objectives will be the compass that will guide our work, allowing us to measure progress and ensure that our actions are aligned with your strategic goals.

We speak

We will focus on thoroughly understanding your business needs. We will analyze your objectives, challenges and goals to identify areas for consulting.

We diagnose

We define the starting point of the chain and obtain the performance index of the consulting project. It allows us to identify key areas that require attention and define specific actions to achieve your objectives.

We work

We lay out the action plan to achieve the objectives and the essential tools to successfully implement this plan, ensuring an effective approach to achieve your goals.