Background Hero - Partners and Integrations
Roiback
>
Digital Marketing
>
SEM

SEM

Be the first and get quality traffic

SEM (Search Engine Marketing) is much more than Google Ads. It is a quick and effective way to boost your hotel's sales while protecting your brand.

Get your demo

The keys to investing in SEM

Google accounts for 92% of the market share among the different search engines

Increase the visibility of your hotel quickly and immediately (in case of launching a new offer, for example)

Get quality traffic and convert it into new bookings

Main features

Google Premier Partner

Smart Bidding and the entire Google Ads catalog

RB Launcher

Premier Partner of
Google

Roiback is part of the 3% of Google partners with the best results and the only booking engine that has achieved this distinction.

Thanks to this:

  • We have direct access to a team of advisors 24/7

  • We have preferential access to BETA tests for new functionalities

  • We have developed Roiback Launcher together with Google, using our own technology and maximum performance via API. This allows us to have the best control and performance of the campaigns.

Smart Bidding and Google
Ads

With Smart Bidding technology and our own data, we better profile the client we are targeting through the campaigns.
‍
In addition, we continuously work with every Google update and make use of the entire repository of Google Ads ads and extensions.

RB Launcher

The evolution of automatic SEM campaign optimization is here and it's called RB Launcher. We have integrated our CRS with the Google Ads API: this opens the door to countless functionalities and technological innovations.

With 100% Roiback code, the RB Launcher platform will provide you with:

  • Speed and efficiency in creating campaigns directly without going through Google tools.

  • Collect 1st party audiences from the CRS to exploit in Google Ads.

  • Intelligent optimization for each hotel and market using Smart Bidding and Machine Learning from Google Ads in combination with our own data.

  • The ability to work with different profitability objectives to better adapt to budgets and sales targets.

Shall we work together?

Contact

"One of the many things we love about Roiback is that it requires minimal time from our developers to keep it running the way we want."

Joe
Joe Doe

Private Customer