Comitas Hotels

About Comitas Hotels

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Comitas Hotels is a chain of 3 holiday hotels in Menorca.

They worked the Email channel internally but did not have sufficient resources to optimize it.

In order to improve communication with the customers in their database, they decided to activate Email Booster.

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The challenge

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Isabel Pericas, Marketing Communication Manager of Comitas Hotels tells us:

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"Before using Email Booster, we ran one-off campaigns, especially on key dates such as Black Friday. We managed the mailings through Roiback, but the email design was done internally. We didn't have an automation strategy, so our campaigns depended on manual actions and specific times of the year.

We saw in Email Booster an opportunity to optimize our campaigns, improve segmentation and automate communication with our customers. We were particularly interested in the ability to send more strategic and personalized mailings, with better tracking of performance and impact on bookings."

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The solution

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Email Booster is an email marketing automation tool designed for independent hotels or small hotel chains that need to take advantage of their database and start impacting it through a newsletter automation strategy.

With Email Booster, a hotelier can set up a one-year Email Marketing plan within 15 days, obtaining a return from the very first moment.

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Results

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Comitas Hotels in only 3 months with Email Booster active, could already see the first results.

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Automations configured by Roiback:

- Birthday Email.

- 1st Booking Incentive Email.

- Last stay reminder email.

- Recovery Email for dormant customers.

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Campaigns launched

- BlackFriday (Nov24)

- Boxing Day(Dec24)

- Opening offer (feb25)

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In numbers: 

71.7K of Email channel revenues (versus 0.4K the previous year).

8.2% share of the Email channel with respect to direct sales (versus 0.05% the previous year).

1% CPA of the email channel.

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