Comitas Hotels

About Comitas Hotels

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Comitas Hotels is a chain of 3 vacation hotels in Menorca.

They were working internally on the Email channel but did not have enough resources to optimize it.

Committed to improving communication with customers in their database, they decided to activate Email Booster.

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The challenge

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Isabel Pericas, Marketing Communication Manager of Comitas Hotels tells us:

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“Before using Email Booster, we carried out specific campaigns, especially on key dates such as Black Friday. We managed the mailings through Roiback, but we did the email design internally. We did not have an automation strategy, so our campaigns depended on manual actions and specific times of the year.

We saw in Email Booster an opportunity to optimize our campaigns, improve segmentation, and automate communication with our customers. We were especially interested in the possibility of making more strategic and personalized mailings, with better monitoring of performance and its impact on reservations.”.

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The solution

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Email Booster is an Email marketing automation tool designed for independent hotels or small hotel chains that need to take advantage of their database and start impacting it through a newsletter automation strategy.

With Email Booster, a hotelier has an Email Marketing plan configured for one year within 15 days, obtaining returns from the first moment.

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Results

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Comitas Hotels in just 3 months with Email Booster active, was already able to see the first results.

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Automations configured by Roiback:

• Birthday Email.

• 1st reservation Incentive Email.

• Last stay Reminder Email.

• Dormant customer Recovery Email.

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Launched campaigns

• BlackFriday (Nov 24)

• Boxing Day (Dec 24)

• Openings offer (Feb 25)

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In numbers: 

x18 Email channel revenue (versus previous year)

8.2% Email channel Share regarding direct sales (versus 0.05% the previous year).

1% Email channel CPA.

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