Hotel Gravina 51

Local SEO

December 17, 2024

+61%

Revenue vs. Previous Year

+352%

Impressions for Generic Keywords

+40%

Ranking for Generic Keywords

About Gravina 51

The Hotel Gravina 51, belonging to the Hidden Away Hotels chain, is a 4-star luxury establishment located in the heart of Seville. The chain has a pro-direct channel approach and relies on the Roiback Digital Agency to manage its digital marketing strategy.

The challenge

Looking ahead to 2024, Hotel Gravina 51's challenge was to increase its organic traffic, consolidate brand-associated keywords, and boost generic keywords, with the aim of increasing direct bookings and improving profitability at the same time.

The solution

To achieve this result, Roiback's SEO department developed a comprehensive SEO strategy.

We started by selecting the keywords to focus on, emphasizing generic keywords that highlighted the hotel's services, location, and facilities.

This strategy includes on-page SEO actions such as improving meta-tags, creating new content, and technical reviews, as well as blog articles, link building, and local SEO.

All of this forms a combination of practices that improve domain authority, the relevance of our keywords, and the prominence of the website.

The results

In the period between January 1 and April 30, 2024, compared to the same period in 2023, Hotel Gravina 51 achieved a 75% increase in organic traffic bookings and a 61% increase in revenue.

In terms of visibility for generic searches, the hotel achieved a 352% increase in impressions, a 1470% increase in clicks, and a 40% improvement in organic positioning for the generic keywords worked on. In terms of total keywords, the achievements include a 122% increase in impressions, 45% more clicks, and a 2.5% improvement in overall ranking.