Hotel Gravina 51

About Gravina 51

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Hotel Gravina 51, part of the Hidden Away Hotels chain, is a 4-star luxury hotel located in the heart of Seville. The chain has a pro-direct channel approach and relies on Roiback Digital Agency to manage its digital marketing strategy. 

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The challenge

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Looking ahead to 2024, the challenge for Hotel Gravina 51 was to increase its organic traffic, consolidate the keywords associated with the brand and boost generic keywords, with the aim of increasing direct bookings and improving profitability at the same time.

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The solution

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To achieve this result, Roiback's SEO department developed a comprehensive SEO strategy.

We started by selecting the keywords to focus on, emphasizing generic keywords that would highlight the hotel's services, location and facilities. 

This strategy includes internal SEO actions such as improving meta-tags, creating new content and technical reviews, as well as blog articles, link building and local SEO.

All this forms a combination of practices that improve the authority of the domain, the relevance of our keywords and the prominence of the web.

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The results

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In the period from January 1 to April 30, 2024, compared to the same period in 2023, Hotel Gravina 51 achieved a 75% increase in organic traffic bookings and a 61% increase in revenues.

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In terms of visibility for generic searches, the hotel achieved a 352% increase in impressions, a 1470% increase in clicks and a 40% improvement in organic positioning for the generic keywords worked. In terms of total keywords, achievements include a 122% increase in impressions, a 45% increase in clicks and a 2.5% improvement in overall ranking.

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3 KPIs to highlight:

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-Revenues: +61%
-Impressions: +352% for generic keywords
-Rankings: +40% for generic keywords

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In person

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Thanks to the Roiback team for the excellent results obtained through the SEO strategy with Hotel Gravina 51. Congratulations to the whole team on behalf of Hidden Away Hotels!

Susana CabelloCorporate Marketing Director, Hidden Away Hotels.

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