Hotels VIVA
Flight + Hotel
January 16, 2025
About Hotels VIVA
Hotels VIVA was founded in 1998 as a family business and currently manages six hotels under the VIVA brand and one rural hotel, in co-ownership, under its own brand. These hotels are located in privileged enclaves in the north and east of the island of Mallorca (Spain).
They make available to guests, 3 segments ranging from an unforgettable family vacation, a few days of rest to practice sports and also a vacation focused on a public that chooses relaxation only for adults with a careful gastronomic offer.
Hotels VIVA stands for quality services, professionalism and trust, all essential requirements to turn a simple vacation into an unforgettable experience.
The challenge
Hotels VIVA needed to increase its sales of Flight + Hotel in its direct channel, to start monetizing and capitalizing on its traffic and dedicated resources. At the same time, it served to reduce dependence on OTAs, where users could book this type of product and therefore gain competitiveness in favor of its direct channel.
The chain was already working with a flight+hotel solution but it did not meet its needs and objectives.
They needed:
- A flexible solution that would allow them to have the best airfares.
- Enhance your direct channel strategy with flight + hotel bookings.
- To be able to implement your loyalty program also for customers with flight + hotel bookings.
The solution
Implementation of Online Travel's flight+hotel solution in the direct channel.
The solution is based on the package and booking flow engine of DESTINIA, a leading international travel agency with more than 16 years of experience in online package sales, through its subsidiary B2B Online Travel, which specializes in providing this service to companies.
The integration between Online Travel and Roiback's CRS, allowed Hotels VIVA to have full control of its product and its direct packaged sales, offering special and exclusive rates for sale in real time. In addition, offering a simpler and more automated management.
The package booking flow was fully customizable with Hotels VIVA's Look&Feel, preserving the logic and process used by Online Travel for package sales.
In addition, we implemented the loyalty component in the flight plus hotel landing. This allowed your loyal customer to benefit from all your advantages, both in the hotel booking and in the flight plus hotel booking.
The results
As a result of the work done and all the agreed actions, Hotels VIVA saw a significant increase in flight + hotel sales from the very first minute.
In recent years, actions have been carried out to achieve greater visibility, increase the acquisition of qualified leads and improve sales conversion, thus obtaining the following results:
(Comparison from 2022 to 2024 the growth per travel window is of: )
- +78% in bookings.
- +127% in revenue.
- +108% in roomnights.
- +8% in average length of stay.
- +9% in average daily price.
- +28 in average reserve price.
- +44% in lead time.
- Reaching a direct sales share of +16% by 2024
Testimonial
"When we started this collaboration we had modest expectations, we were excited about this line of work, but we were cautious. The truth is that at the beginning of the project we did not expect the flight + hotel sales to grow so much. But now we can say that we are very satisfied with the results, and we are also happy with the start of package sales by 2025. We are convinced that very soon the flight + hotel option will already be in the TOP-10, together with the tour operators working these packages with their own airlines."
