Reverence Hotels
Loyalty
December 17, 2024
About Reverence Hotels
This is a chain of two hotels and an apartment complex, all located in Mallorca.
Reverence Hotels is the perfect accommodation if you want to enjoy beautiful white sand beaches, relax in its magnificent SPA or enjoy the spectacular views from its Sky Lounge area.
The challenges
· Define a Loyalty strategy and launch a new loyalty program with membership levels.
· Increase the weight of the Email channel and define a relationship marketing strategy.
· Assist with these strategies in the chain's rebranding process and repositioning.
The solutions
· Strategic Loyalty Consulting project: launch of the new program in November 2022.
· Strategic support in Relationship Marketing: Kick off August 2022.
The results
In Bookings, nights and Revenue:
+103% growth in bookings compared to the previous year, 80% of which are Loyalty bookings.
+88% of nights compared to the previous year, 75% of which are Loyalty.
+118% of Revenue versus previous year, 81% of which comes from Loyalty
+45% of Average Loyalty Price compared to Non-Loyalty.
+35% of Average Loyalty Stay versus Non-Loyalty.
In email channel performance:
+506% of Bookings from Email Marketing compared to the previous year.
+621% of Revenue from Email Marketing compared to the previous year.
2.6% Conversion Rate in the Email Channel.
Testimonial
"Thanks to the effort, commitment and knowledge of the Roiback team, we have been able to reach high levels of specialization in the activation of direct sales optimization levers, with the aim of increasing the recurrence of our clients and improving our main business indicators"
