Reverence Hotels
Loyalty
December 17, 2024
About Reverence Hotels
It is a chain of two hotels and an apartment complex, all located in Mallorca.
Reverence Hotels is the perfect accommodation if you want to enjoy beautiful white sand beaches, relax in its magnificent SPA or enjoy the spectacular views from its Sky Lounge area.
The challenges
- Define a Loyalty strategy and launch a new loyalty program with membership levels.
- Increase the weight of the Email channel and define a relational marketing strategy.
- To assist with these strategies in the chain's rebranding and repositioning process.
Solutions
- Loyalty strategic consulting project: launch of the new program in November 2022.
- Strategic accompaniment in Relationship Marketing: Kick off August 2022.
The results
In Reservations, nights and Revenue:
+103% growth in bookings compared to the previous year, 80% of which were Loyalty bookings.
+88% of nights compared to the previous year, 75% of them Loyalty.
+118% Revenue versus prior year, 81% of which came from Loyalty
+45% Average Loyalty Price versus No Loyalty.
+35% Loyalty versus No Loyalty Average Stay.
In email channel performance:
+506% of bookings from email marketing compared to the previous year.
+621% Email Marketing Revenue over the previous year.
2.6% Conversion Rate in the Email Channel.
Testimonial
"Thanks to the effort, commitment and knowledge of the Roiback team, we have been able to achieve high levels of specialization in the activation of direct sales optimization levers, with the objective of increasing the recurrence of our customers and improving our main business indicators."
