Seramar Hotels
ePayments
March 31, 2025
About SERAMAR HOTELS
Family-run Mallorcan holiday chain consisting of two hotels of 4 and 3 stars located, one on the beachfront in Palmanova and the other in Bahia de Palma / El Arenal, one of the most popular leisure areas of Mallorca.
The challenge
The Seramar Hotels team wanted to push its semi-flexible rate with a partial payment prior to arrival and according to a lead-time, collect the rest at the hotel. At the same time, it wanted to ensure the collection of the flexible rate penalty prior to arrival to guarantee payment of the flexible rate.
They also needed a solution with more payment options and flexibility to be more competitive with other distribution channels that already offer them.
Finding a solution that would allow them to improve all collection processes, automating them and reducing the manual burden was also a necessity to reduce administrative costs.
The solution
ePayments Manager, as a solution for automating and splitting payments, validates guests' credit cards at the time of purchase and triggers automatic collection of the reservation amount in accordance with your cancellation policy.
With ePayments Manager, Seramar Hotels has been able to split the semi-flexible rate payments into three installments (2 before arrival and a third with the remaining amount at the hotel) according to rules defined in the system and in accordance with the advance period.
Additionally, with the tool, they can charge a penalty of 1 night of the flexible rate 3 days prior to arrival, which is when the cancellation fee is charged. If the reservation is made with less than 3 days, 1 night is automatically charged at the time of booking.
The results
100% of reservations with payment through the POS, validating and tokenizing the cards, with total or partial payment before arrival. This has generated for Seramar Hotels:
- Increased cash flow with advance fare sales
- Automation of the penalty collection processes
- Reduction of manual handling
- Fraud Reduction and Chargebacks .
+37% Sales increase of the Semi Flexible rate
-19% Drop in sales of Flexible tariffs
+23% Conversions compared to the previous year
"With the implementation of the ePayment Manager tool, in addition to being able to tokenize all transactions, we have been able to implement our strategy of a new rate structure consisting of the flexibility of deferred scheduled payments, facilitating conversions with increased lead time heading into the season.
At the operational level, since the collections are automated and programmed according to the rules created, there is no need for manual management of collections through the gateway.
We have increased conversion by +23% vs. last year same sales date in just a short period of 5 months. In addition, we are managing to guarantee bookings not only with prepayments and scheduled payments, but also with the guarantee of being able to automatically apply cancellation fees for flexible rates.
On the other hand, we have managed to emulate the payment methods of other agencies or tour operators that allow their clients alternative payment methods."
