SH Hoteles

SH Hoteles wanted to convey a more modern, dynamic, and professional image of the chain, improve usability, navigation, and user experience, as well as optimize search engine positioning and increase traffic and conversions.

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About SH Hoteles

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The SH Hoteles Group manages 629 rooms in the Valencian Community and is consolidated as a benchmark in the luxury sector with its five establishments in the Valencian Community: SH Valencia Palace, Hotel SH Suite Palace and the SH Hotel Inglés in Valencia and hotel AJ Gran Alacant and the SH Villa Gadea in Altea in the province of Alicante.

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The 3 main objectives

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With this new website, the aim was to convey a more modern, dynamic, and professional image of SH Hoteles, as well as to facilitate access to information and services offered to its guests.

Usability, navigation, and UX: We had already worked on the individual websites, and on the corporate website, logically, we were looking for the same common thread.

Highlight the destination and the restaurants: They asked us to highlight two aspects: the destination and, on the other hand, the brand's restaurants.

Identity and positioning: We wanted the new website to reflect its corporate identity, its hotels, and its differential value proposition in the market. It was also important to optimize search engine positioning and increase traffic and conversions.

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The selection process

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During his research process, Antón Escuder evaluated ROIBACK's product differentiators, customer support, and holistic value as a strategic partner and finally decided that ROIBACK was the solution that best fit:

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The Marketing and Sales Director of SH Hoteles, Antón Escuder, said about his decision:

"We had previously worked with Roiback on the individual websites of each of our hotels, and for the new corporate website we were looking for a common thread."

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The results

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The new website offers a more agile, intuitive, and personalized user experience. It also provides a solution to the request to highlight the destination where the chain's hotels are located and to emphasize the gastronomic offer, providing added value to the guest looking for a complete experience in the destination and not just accommodation.

To improve usability, navigation, and user experience, we decided to opt for interior background images and a modern, minimalist style. The result is a very clean and elegant way to showcase the destination without diverting attention from conversion.

To highlight the destination, we gave prominence to the background images, and to highlight the gastronomic offer, we generated an exclusive module that shows them prominently, and a corporate page that allows filtering restaurants by destination and hotel.

The website facilitates user access to all the information and services offered by the chain to its customers. It is a very functional website focused on conversion.

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Testimonial