How do we work with Social Ads?
Pure performance
Our goal is for your hotel to maximize sales. To this end, our Social Ads strategy is purely focused on Performance, and therefore we work on actions aimed at achieving bookings. To get the most out of Social Ads campaigns, it is necessary to complement them with other Online Marketing strategies such as SEO, SEM, and Email Marketing.
Segmentation and Target persona
When we launch a new Social Ads campaign, we will:
Segment the target persona by: geographical position, language, age...
Select the interests that can help find users who have a profile similar to the hotel.
Identify audiences according to criteria such as the relationship the user has had with the website, the relationship with the fan page, similar audiences...
Upload data of users who have already booked or who are in the hotel's DDBB to do Retargeting.
All formats and engagement options
Feed, Stories, Reels, In-stream, videos, photos, carousels, presentations, collections... We use all the necessary options and formats to boost your hotel's bookings on social networks.
"One of the many things we love about Roiback is that it requires minimal time from our developers to keep it running the way we want."
Private Customer
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