Oasis Hotels increases sales with Google Smart Bidding strategies

Roiback

+400% increase in bookings and -14% in acquisition cost

"Continuing to invest in marketing campaigns, even during periods of low demand, has been the key to achieving a much faster recovery. For Oasis Hotels & Resorts, the Smart Bidding strategies we have implemented thanks to Roiback's recommendations have been key."

Says Fernando Pereira, Digital Media Director Oasis Hotels and Resorts.

During the most challenging part of the COVID-19 crisis, when demand was almost non-existent, at Roiback – as those in charge of implementing the digital marketing strategy for Oasis Hotels and Resorts – we worked to lay the foundations for recovery, so that it would be as rapid as possible.

When things were at their worst in the first half of 2020, Oasis Hotels & Resorts and Roiback decided to maintain investment in marketing, focusing on awareness and top-of-mind strategies. The goal was to sow first to reap later. And the strategy proved to be the most successful.

Through a combination of search trend analysis using tools such as "Hotel Insights with Google" and continuous optimization of campaigns and bidding with Google's Smart Bidding, we maximized the chain's visibility first, and then captured demand to convert it into sales.

Campaigns were restructured, and Google's Smart Bidding machine learning algorithms were put at the service of Oasis Hotels and Resorts to optimize campaigns and improve their reach and profitability.

As demand grew, investment was gradually increased until starting 2021 with very positive conversion and sales figures.

Without haste, but without pause, the optimization of Oasis Hotels and Resorts' Google Ads campaigns has helped boost the chain's sales during 2021.

+400% increase in bookings in 2021 vs 2020
-14% acquisition cost of campaigns in 2021 vs 2020
ROI of 1:10 (10usd received for 1usd invested)

Discover the complete success story here (English)

“With the increase in demand and interest in traveling, it is key that hotels make a firm commitment to online advertising, reactivating investments if they have not already done so. As a digital marketing agency specializing in hotels, at Roiback Digital we are committed to the constant analysis of market trends and real-time optimization to ensure the highest possible return on investment.”

‍Felipe Bravo, Head of Roiback Digital.