CANARIAN HOSPITALITY

Growth and Profitability by betting on the Direct Channel and Digitalization

Canarian Hospitality is a hotel management company founded in the Canary Islands in July 2021, specialized in the vacation segment and committed to innovation. Since its inception, the company has had a clear vocation for expansion, with a focus on creating different commercial brands adapted to each type of product and segment.
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Canarian Hospitality has adopted a diversified and innovative distribution strategy, prioritizing the direct channel and betting on an optimal balance in the use of other distribution channels. In developing this strategy, Roiback has played a key role, helping the chain to select the most appropriate distribution channels and to manage its mix dynamically.
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Roiback has provided solutions and technology for digitalization and optimization of the direct channel, improving conversion and ensuring that availability and price parity conditions are respected in all distribution channels.
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Canarian Hospitality has achieved year-on-year growth of 197% and has set ambitious growth targets. Among its short- and long-term goals, expansion to 2,500 rooms by 2026 stands out, along with a projected turnover of €100 million.
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