CANARIAN HOSPITALITY

Growth and Profitability Betting on the Direct Channel and Digitalization

Canarian Hospitality is a hotel management company founded in the Canary Islands in July 2021, specializing in the vacation segment and committed to innovation. Since its inception, the company has had a clear vocation for expansion, with a focus on creating different commercial brands adapted to each type of product and segment.
‍
Canarian Hospitality has adopted a diversified and innovative distribution strategy, prioritizing the direct channel and betting on an optimal balance in the use of other distribution channels. In the development of this strategy, Roiback has played a key role, helping the chain to select the most suitable distribution channels and to manage its mix dynamically.
‍
Roiback has provided digitalization and optimization solutions and technology for the direct channel, improving conversion and ensuring that the conditions of availability and price parity are respected in all distribution channels.
‍
Canarian Hospitality has achieved a year-on-year growth of 197% and has set ambitious growth objectives. Among its short and long-term goals, the expansion to 2,500 rooms by 2026 stands out, along with the projection of reaching a turnover of 100 million euros.
‍
Do you want to know what other factors have influenced the great results of the Canarian Hospitality group? Fill out the form and download this document