Cabot Hotels

About Cabot Hotels

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Cabot Hotels, a family hotel group with establishments in Puerto de Pollença and Playa de Palma and more than 50 years of experience in the sector.

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The challenge

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- Diversify the hotel's distribution strategy and boost the direct channel.
- Be more agile and be able to dynamize aspects that were previously impossible to achieve a better result.
- Automate processes by reducing manual tasks and therefore, the probability of error.
- Speed up decision making by having more data.

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The solution

by Wavyssa.

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With the implementation of RMS Wavycat in two Cabot Hotels properties, the chain has been able to define a strategy based on dynamizing aspects of vacation chains, thus increasing its results exponentially, as well as executing stop-sales actions to the channels that report less profit at the right time thanks to the automation of processes and obtaining an increase in results in the direct channel thanks to the Wavycat - Roiback connection.

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The results

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What have been the results of this first year working with Wavycat?

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TOTAL GROWTH IN HOTELS WITH WAVYCAT

+6.5& in ADR

+14% in RevPar

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GROWTH DIRECT CHANNEL HOTELS WITH WAVYCAT

+11% in ADR

+40% in RevPar

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Share Canal Directo 2023 10.24%

Share Direct channel 2022 8.3%

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ADR = Average Daily Rate

RevPar = Revenue Per Available Room

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CONCLUSIONS

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- +6.5 points of growth in ADR hotels with Wavycat vs. previous year
- +11 points of growth in ADR direct channel with Wavycat vs. previous year
- +2 points of growth in direct channel share vs. previous year

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In person

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"At Cabot Hotels, some time ago we decided to bet on Roiback as a technology partner to accompany us in our direct sales strategy.
The results do not deceive and the reality is that we have increased year after year our share and improved both in positioning and online visibility thanks to their experience, advice and management.

Thanks to their continuous advice on possible actions and/or tools that can help us to continue growing, we were presented with the opportunity to meet RMS Wavyssa and its solutions.

We immediately detected that Wavyssa could be a perfect traveling companion to optimize revenues taking into account our distribution. As we always say, the RMS that speaks our language, a short conversation was enough to realize that with its automations and rules could help us both online and offline.

After a year working with them in two of our hotels, and after very good results, we have already integrated the 6 hotels of our chain."

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Paco Sánchez, Commercial Director at Cabot Hotels.

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