Would you like to identify similar opportunities in your direct channel?
About Cabot Hotels
Cabot Hotels, a family hotel group with establishments in Puerto de Pollença and Playa de Palma, boasting over 50 years of experience in the sector.
The challenge
• Diversify the hotel's distribution strategy and boost the direct channel.
• Be more agile and able to streamline aspects that were previously impossible to achieve better results.
• Automate processes, reducing manual tasks and, therefore, the probability of error.
• Make faster decisions by having more data.
The solution
by Wavyssa.
With the implementation of the RMS Wavycat in two properties of Cabot Hotels, the chain has been able to define a strategy based on streamlining aspects of vacation chains, thus managing to increase its results exponentially, as well as executing sales stop actions to the channels that report the least benefit at the opportune moment thanks to process automation, and obtaining an increase in results in the direct channel thanks to the Wavycat – Roiback connection.
The results
What have been the results of this first year working with Wavycat?
TOTAL GROWTH IN HOTELS WITH WAVYCAT
+6.5& in ADR
+14% in RevPar
DIRECT CHANNEL GROWTH IN HOTELS WITH WAVYCAT
+11% in ADR
+40% in RevPar
Direct Channel Share 2023 10.24%
Direct Channel Share 2022 8.3%
ADR = Average Daily Rate
RevPar = Revenue Per Available Room
CONCLUSIONS
• +6.5 growth points in ADR hotels with Wavycat vs. previous year
• + 11 growth points in direct channel ADR with Wavycat vs. previous year
• + 2 growth points in direct channel share vs. previous year
Discover the potential of your direct channel
“At Cabot Hotels, we decided some time ago to rely on Roiback as a technology partner to support us in our direct sales strategy. The results speak for themselves, and the reality is that we have increased our share year after year and improved both in positioning and online visibility thanks to their experience, advice, and management. Thanks to their continuous advice on possible actions and/or tools that can help us continue to grow, we were presented with the opportunity to learn about the RMS Wavyssa and its solutions. We immediately detected that Wavyssa could be a perfect travel companion to optimize revenue, considering our distribution. As we always say, the RMS that speaks our same language, a short conversation was enough to realize that with its automations and rules, it could help us both online and offline. After a year working with them in two of our hotels, and after some very good results, we have already integrated the 6 hotels in our chain.”
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