Identify 90% of your customers before they book
Turn data into bookings with our AI-powered marketing intelligence solution.
OdysseIA is our first-party data solution that helps you regain visibility, optimize your investment, and drive measurable growth.
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What OdysseIA Can Do for Your Hotel
Identify users most likely to make a reservation
Identify which visitors show signs of greater interest, so you can prioritize those who are most likely to book.
Optimize campaign spending
It better targets the budget toward audiences and channels with the greatest potential, reducing inefficient spending and improving campaign performance.
Gain a better understanding of which channels generate value
Take a closer look at the guest journey before booking to understand which campaigns and touchpoints actually contribute to conversion.
Enable smarter audiences
Create audiences based on actual intent, helping your campaigns reach users with the highest revenue potential.
Enable smarter audiences for campaigns with higher conversion
FOUR keys and one goal:
the conversion
Designed to work with proprietary data, understand the complexities of hotel reservations, and better align information with campaign execution.
Ready for a world without cookies
OdysseIA uses the hotel's own data and is designed for a digital environment that is increasingly privacy-focused.
Designed specifically for hotels
Booking a hotel isn't a simple purchase. OdysseIA is designed to understand that reality and help hotels make better marketing decisions.
Results-oriented
The goal isn't just to improve measurement. It's to help make decisions that have an impact on campaign performance and the growth of the direct channel.
Compatible with your tech ecosystem
OdysseIA integrates with the Roiback engine and other technology platforms, helping to better connect data and launch campaigns more efficiently.
Two ways to invest more effectively and increase your returns
Combining advanced AI-driven attribution and machine learning to optimize every decision your marketing team makes.
Data-Driven Attribution
Analyze the guest's entire journey before booking and discover which campaigns, channels, and touchpoints actually contribute to conversion.
Smart Audiences
Detect signals of intent in user behavior and create smarter audiences to optimize your campaigns for those most likely to convert.
From data to smarter campaigns
OdysseIA connects the signals generated by guests before they book and turns them into actionable insights to optimize your marketing campaigns.
