7 reasons why selling experiences gives you superpowers

Roiback

By definition, experiences are pure emotional connection. Offer them as gifts, capture customers from your competitors and increase your profitability.

A good portfolio of experiences helps future ambassadors of your brand to surprise their family and friends as they can be offered as original, practical and easy-to-buy gifts.

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We are talking about attractive packages such as access to Spas & Wellness, gastronomy, golf green fees plus lunch, ski passes, excursions or guided tours.

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In addition to your current customers, whom you manage to build loyalty, the experiences have many benefits for your potential guests as they are an excellent opportunity to discover the services and facilities of your establishment without being accommodated. Can you imagine attracting customers from your competitors and also increasing the profitability of your facilities?

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Skift, the international media specialized in tourism, has highlighted the focus on guests' emotions as one of the main trends to build customer loyalty and differentiate your hotel brand.

By definition, experiences are pure emotional connection.

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MORE THAN 1 BILLION OPINIONS CANNOT BE WRONG.

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Tripadvisor, which recently surpassed 1 billion ratings, found in a survey that a majority of travelers of all ages (60%) intend to book a local experience to learn more about the destinations they plan to visit, with interest increasing even more amongmillennialtourists (people in their 30s and 40s today).

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Vacations have become much more than booking a flight, choosing a hotel room and sitting poolside at a resort. It's the experiences travelers have during a trip that leave lasting impressions, stories that are often shared and create unforgettable memories.

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MORE ENDURING THAN THE FIRST LOVE

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A Getyourguide study concluded that for almost half of the participants (47%), special travel memories trigger even more positive emotions than remembering their first kiss. For 42% of participants, travel experiences were one of the three most emotionally intense memories. And for 14%, travel experiences evoked even more positive emotions than holding their first child for the first time.

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The research used artificial intelligence to measure and visualize the expression of emotions related to memories of special travel experiences, the first kiss or the victory of a favorite sports team, for example. The study concludes that all these memories trigger equally strong and positive emotions, while memories of professional successes or formative career steps trigger significantly lower emotional reactions.

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"The first kiss and the special experience of traveling share some psychological similarities. Both are multisensory, elicit euphoria and critically represent a new experience that has not been experienced before," says Anja Göritz, psychologist and senior lecturer in Behavioral Health Technology at Augsburg University. "Putting yourself in situations for novel and emotionally rich experiences can benefit your emotional well-being. These types of experiences are also the ones that are likely to form 'treasured' long-term memories."

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WHERE WOULD YOU INVEST $1 BILLION?

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In a Phocuswire article, Greg O'Hara, founder and CEO of venture capital firm Certares, makes it clear: consumers are spending a greater proportion of their discretionary income on activities and experiences than ever before. Asked where he would invest $1 billion, O'Hara said wellness and adventure.

"Historically, tourists would decide to go to Greece, Saudi Arabia or Italy, and then figure out what to do. Today, people decide to travel based on what they want to do, not where they want to go." stated O'Hara.

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WHY SHOULD YOU INCLUDE EXPERIENCES IN YOUR HOTEL?

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Generate additional revenue
By selling Experiences you go beyond just accommodation, you are more creative in your product offering and increase the average amount of your bookings.
You reach a new type of customer
You attract local customers with experiences close to their place of residence, turning them into brand ambassadors and a valuable source of revenue, even in low season.
Enhance your value proposition
Today's traveler is not only looking for a bed to sleep in. Today's traveler expects to live an unforgettable experience at the destination.
Make your facilities profitable
Increase the occupancy and use of your facilities or services: restaurants, event rooms, SPAs or any other product or service of your hotel.
Improve your cash flow
You get instant liquidity by charging your customers in advance, especially in the sale of Gift Experiences, which are prepaid and non-refundable.
Increase profitability
The sale of Gift Experiences generates a certain percentage of customers who will never redeem the gift within the maximum validity period established.
You add value...in a simple way
The sale of Experiences is fully integrated with Roiback's booking engine and CRS, allowing for easy sale and management of Experiences.

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In Roiback we have a special platform for the commercialization of experiences both through a dedicated web page from where you can present them, group them by categories and sell them as gift vouchers or with date of enjoyment, as well as within the booking process of your hotel's website by entering directly to the experiences page in the engine through a deeplink that shows us all the experiences available.

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It is a very interesting option to include in: mailings, booking confirmation banners , Upselling and Welcome emails, etc.

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