Ana Ortiz among the 150 most influential people in Spanish tourism

●      Sergestur has published the fourth edition of its popular list.

●      The author of the book “I think, therefore I build loyalty”, appears for the first time.

●     Diego Fernández Pérez de Ponga (Palladium Hotel Group), Ricardo Fernández (Destinia) or Fco Javier García Cuenca (Magic Costa Blanca Hotels) are other references included in the list.

The consultancy SERGESTUR (Servicios de GestiónTurística) has recently published the fourth edition of its list of “The 150 most influential professionals in the Tourism Sector in Spain” including Ana Ortiz, Loyalty Strategy Manager at Roiback.

In this year's edition, the selection criteria are based on knowledge, experience, reputation, and social and personal responsibility, with a greater presence of women in positions of responsibility compared to previous editions.

AnaOrtiz, Loyalty Strategy Manager at Roiback comments:

‍“Very grateful that Sergestur (Servicios de Gestión Turística) has included me in its fourth edition of the list of the 150 most influential people in the Spanish tourism sector. Of course, it is an honor to be surrounded by people with so much talent and experience.”

Loyalty Strategy Manager at Roiback

Ana Ortiz, with a degree in Business Administration and Management and more than 12 years of experience in the tourism sector, specializes in the development of cross-cutting strategies that help companies grow by focusing on increasing their direct channel, digital transformation and the consolidation of loyalty plans as a key lever for sustained growth.

Writer of the book “I think, therefore I build loyalty”, Ana Ortiz currently develops her consulting role at Roiback, a global technology and service platform for hotels, specializing in the management of the direct channel.

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