Ana Ortiz among the 150 most influential people in Spanish tourism

● Sergestur has published the fourth edition of its popular listing.

● The author of the book "I Think, Therefore I Loyalty", appeared first on.

● Diego Fernández Pérez de Ponga (Palladium Hotel Group), Ricardo Fernández (Destinia) and Fco Javier García Cuenca (Magic Costa Blanca Hotels) are other references included in the list.

The consulting firm SERGESTUR (Servicios de GestiónTurística) has recently published the fourth edition of its list of "The 150 most influential professionals in the Spanish Tourism Sector" including among them Ana Ortiz, Loyalty Strategy Manager at Roiback.

In this year's edition, the selection criteria are based on knowledge, experience, reputation and social and personal responsibility, with a greater presence of women in positions of responsibility than in previous editions.

AnaOrtiz, Loyalty Strategy Manager at Roiback comments:

‍"I am very grateful that Sergestur (Servicios de Gestión Turística) has included me in its fourth edition of the list of the 150 most influential people in the Spanish tourism sector.Of course, it is an honor to appear surrounded by people with so much talent and experience."

Loyalty Strategy Manager at Roiback

Ana Ortiz, a graduate in Business Administration and Management with more than 12 years of experience in the tourism sector, specializes in the development of cross-cutting strategies that help companies grow by focusing on increasing their direct channel, digital transformation and the consolidation of loyalty plans as a key lever for sustained growth.

Writer of the book "Pienso, luego Fidelizo", Ana Ortiz currently develops her consulting role at Roiback, a global technology and services platform for hotels, specialized in direct channel management.

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