Roiback is once again a Google Premier Partner in 2026: what this means for your hotel and why it matters more than ever

We are very proud to announce that Roiback, part of the HBX Group, has been recognized as a Google Premier Partner in 2026 for the fifth consecutive year.

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This distinction, reserved only for the top 3% of agencies globally, certifies that Roiback meets Google's highest standards in performance, expertise, innovation, and operational quality. But above all, it is a direct guarantee for your hotel: working with a Premier partner specializing in hotel marketing means having a strategic ally to increase direct sales, optimize campaigns, and reduce dependence on OTAs.

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WHAT DOES IT MEAN TO BE A GOOGLE PREMIER PARTNER AND WHY DOES ONLY 3% OF AGENCIES ACHIEVE THIS STATUS?

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Google selects Premier Partner agencies based on very demanding criteria that reflect continued excellence. These include:

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• Expert management of large volumes of advertising investment, with above-average returns.

• Sustainable growth and customer loyalty, demonstrating real impact on your business.  

• Advanced certifications for the team across the entire Google Ads ecosystem (Search, Display, Video, Performance Max, Hotel Ads, etc.).  

• Expertise in complex, multi-product campaigns, essential in the hotel industry where segmentation, seasonality, and travel intent require mature strategies.

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This status is not automatically maintained: it must be revalidated each year, ensuring that the hotel always works with an up-to-date, high-performance partner.

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WHY IS THIS RECOGNITION RELEVANT FOR YOUR HOTEL?

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In practice, being a Google Premier Partner translates into direct advantages for any hotel's direct demand generation strategies. Here are some of the most relevant ones:

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1. Preferential access to new features and exclusive Google functionality.
As a Premier Partner, Roiback gains early access to betas, new tools, and enhancements to the Google ecosystem.

🚀 Advantage for your hotel: you can implement innovations before your competitors to boost visibility, efficiency, and conversion on your direct channel.

2. Greater efficiency and return on investment in your campaigns
Thanks to direct collaboration with Google specialists, campaigns are fine-tuned with greater precision, which translates into:

• Best return for every dollar invested

• Greater efficiency in bidding and audiences

• Strategies more aligned with the traveler's actual intent

🚀 Result: more direct bookings with lower acquisition costs.

3. More personalized strategies for each type of hotel
Each campaign and each investment has a different objective depending on the context of the hotel. That's why we work on specific plans for:

• City hotels facing fierce competition on metasearch engines

• Resorts and vacation hotels with marked seasonality

• Chains with scalability and multichannel segmentation needs

• Independent hotels that need to maximize their budget

🚀 Thanks to our specialization in digital marketing for hotels, we don't just manage campaigns: we align them with your revenue goals to improve your overall profitability.

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THE VALUE IS IN THE TEAM: SPECIALISTS IN HOTEL MARKETING AND GOOGLE ADS

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This recognition reflects the work of a team of more than 40 hotel marketing specialists, certified and continuously trained in the key tools of Google's advertising ecosystem.

A team that combines expertise in digital marketing, hotel strategy, and advanced analytics, capable of transforming data into actions that generate tangible direct revenue.

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LOOKING TO THE FUTURE: THE KEYS TO HOTEL MARKETING IN 2026 AND BEYOND

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The digital ecosystem is evolving rapidly: the disappearance of cookies , campaign automation, the growth of mobile traffic, and the emergence of generative AI in segmentation and personalization processes are just some of the challenges.

In this context, having a Google Premier certified partner ensures that your hotel:

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• Adapts to changes before the competition

• Maximize every dollar invested in media

• Reduces dependence on intermediaries

• Increase visibility and conversion of the direct channel

• Take advantage of new opportunities based on AI and automation

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With this new certification, Roiback reaffirms its commitment to continuing to lead the digital hotel strategy with innovative, scalable solutions that are 100% focused on the profitability of the direct channel.

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DO YOU WANT TO TAKE YOUR HOTEL'S DIGITAL MARKETING TO THE NEXT LEVEL?

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If you are looking for a Google-approved partner who specializes in the hotel industry and has years of proven results, we are ready to help you.

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👉🏻 Fill out the form and we'll show you how we can boost your hotel's direct sales with strategies designed to maximize your profitability.

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