Case study: Ilunion Hotels

ROIBACK AND ILUNION HOTELS TRANSFORM THE MANAGEMENT OF GOOGLE HOTEL ADS AND GOOGLE ADS, OBTAINING SPECTACULAR RESULTS.

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OBJECTIVE

Optimize sales and acquisition costs for Google Ads and Google Hotel Ads.

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RESULTS

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HOW DO WE ACHIEVE THIS?

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• Implementing segmented and customized Google Ads and Google Hotel Ads strategies, optimizing each campaign in terms of market, device and bidding.
  
• Creating integrated strategies throughout the traveler's purchase cycle. First, acting on the inspiration and consideration side through branded and generic search, remarketing actions and Gmail Ads. Then, by ensuring efficient management of Google Hotel Ads - monitoring disparities, and creating exclusive direct channel pricing and benefits - in order to increase high conversion rates at the purchase stage.
  
• Combining real-time analysis of sales, traffic, customers and product with constant communication between Roiback and ILUNION Hotels teams, ensuring a high level of relevance, frequency and effectiveness in all digital marketing actions carried out throughout the customer's purchase cycle.

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ABOUT ILUNION HOTELS

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We are the hotel chain of the ONCE business group and its Foundation, created in 1988. A company that was born with a clearly social vocation.

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ILUNION Hotels, faithful to our commitment to people and to our work as a standard bearer for accessibility and the integration of people with disabilities, we have become a pioneering company in the tourism sector both for creating spaces for everyone and for serving with great success as a model of labor integration.

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Our 26 hotels, both urban and vacation, are distributed throughout the main cities of Spain: Madrid, Barcelona, Valencia, Bilbao, Zaragoza, Malaga, Seville, Huelva, Cadiz, Gerona, Menorca, Merida and Badajoz.

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