Case study: Ilunion Hotels

ROIBACK AND ILUNION HOTELS TRANSFORM THE MANAGEMENT OF GOOGLE HOTEL ADS AND GOOGLE ADS, OBTAINING SPECTACULAR RESULTS

​

OBJECTIVE

Optimize sales and acquisition costs for Google Ads and Google Hotel Ads.

​

RESULTS

​

​

HOW DO WE ACHIEVE IT?

​

• By implementing segmented and personalized Google Ads and Google Hotel Ads strategies, optimizing each of the campaigns at the market, device, and bidding level.
  
• By creating integrated strategies throughout the traveler's purchase cycle. First, acting on the inspiration and consideration part through brand and generic searches, remarketing actions, and advertising in Gmail Ads. Subsequently, ensuring efficient management of Google Hotel Ads – monitoring disparities, and creating exclusive prices and advantages for the direct channel – in order to increase high conversion rates in the purchase phase.
  
• By combining a real-time analysis of sales, traffic, customers, and product with constant communication between the Roiback and ILUNION Hotels teams, ensuring a high level of relevance, frequency, and effectiveness in all digital marketing actions carried out throughout the customer's purchase cycle.

​

ABOUT ILUNION HOTELS

​

We are the hotel chain of the ONCE business group and its Foundation, created in 1988. A company that was born with a clearly social vocation.

​

ILUNION Hotels, true to our commitment to people and our work as a flag bearer for accessibility and the integration of people with disabilities, we have become a pioneering company within the tourism sector both for generating spaces for everyone and for serving with great success as a model of labor integration.

​

Our 26 hotels, both urban and holiday, are spread throughout the main cities of the Spanish geography: Madrid, Barcelona, Valencia, Bilbao, Zaragoza, Málaga, Seville, Huelva, Cádiz, Gerona, Menorca, Mérida and Badajoz.

​