Master real-time data analysis with Roiback

In high season, every second counts. It's not enough to adjust prices or launch campaigns: you need to understand what's happening and make decisions in real time. Data is not just a number: it's your competitive advantage.  

According to McKinsey & Company, businesses that leverage data analytics can improve their profitability by up to 10%. And while 70% of companies recognize data as a key asset, only 30% use it effectively. With Roiback, you can be among the 30% that make decisions with real impact.

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Data as a competitive advantage.

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Roiback collects key information from three main sources:

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1. CRS (booking engine): reservations, cancellations, rates, occupancy, lead time, length of stay...etc.

2. Marketing campaigns and metasearch engines: investment, return, performance by channel, visibility and conversion.

3. Web analytics (GA4): traffic, navigation, user behavior, conversion rate by device, market or web type.

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All this is integrated into the BI Portal, an intuitive and flexible tool for analyzing, comparing and deciding.

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All in one place: the BI Portal

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Analyze everything you need: Performance, Demand, Competition, Loyalty:

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• Visualization of key KPIs: occupancy, ADR, RevPAR, cancellations, web traffic, conversion, etc.

• Demand and user behavior analysis(Read more about Demand in our article Search Conversion Rate and Availability Rate: two essential ratios in demand analysis).

• Opportunity detection: dates with low availability, price disparities, campaigns that do not convert.

• Protect your direct channel: book exclusive rates, premium categories and benefits only available on your website.

• Receive automatic reports: daily, weekly and monthly, ready to share with your team.

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Dynamic Marketing and metasearch reports.

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In the BI PORTAL you have access to customized multichannel reports in real time. In addition, thanks to API integration with all paid media platforms and in combination with Roiback's CRS, you will be able to monitor overall direct channel CPA by month, week and day.

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In addition, we have a specific BI tool for metasearch engines, where you can track key KPIs and measure ROI in real time to adjust your strategy on the fly.

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Web analytics: know your users.

Traffic and Conversion are pillars of your direct channel. With Roiback you can:

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• Explore the entire customer process: from website visitors to booking engine users, including their conversion rates.

• Examine percentage share, total volumes and conversion rates by source market, hotel and website type (corporate or individual).

• Understand your customers' booking habits: which devices they use (mobile or desktop), from which domains they access and how they interact with different rates or products.

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Integration with your own BI tool:

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Roiback gives you access to ready-to-integrate datasets:

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• Reservation Dataset (Roiback CRS): detailed records with dates, amounts, products, and customer data.  

• Google Analytics Dataset (GA4): raw, unsampled data directly from Google Analytics 4, for in-depth analysis and greater flexibility.  

• Roiback Metasearch PRO: performance metrics and booking results from metasearch campaigns.

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It's time to take action.

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The data is there, waiting to be used. The difference between reacting and anticipating is in the data, and the metrics of those who take action speak for themselves:

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+5% in sales.

x2.5 more likely to outperform your competitors.

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With Roiback, real-time data analysis is no longer a luxury and becomes your competitive advantage. Request your demo and start making data-driven decisions today.

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