Google recognizes Roiback again as a Premier Partner for 2024

Roiback

Palma de Mallorca, March 11, 2024 - Roiback, a company specializing in direct channel technology and services for hotel chains and independent hotels, with more than a decade of experience in Digital Marketing, has been recognized for the third consecutive year as a Google Premier Partner.

After being the first marketing agency for hotels worldwide exclusively dedicated to the hotel sector to obtain this certification, Roiback has renewed its Google Premier Partner status for 2024 and will continue to be part of the prestigious 3% of agencies within this exclusive program.

Benefits for marketing agencies and their clients

Google rewards agencies with the best results by offering a series of exclusive benefits such as product training and certifications, access to industry statistics reports, analysis and trends, recognition and awards both at the specialist and agency level, specialized assistance and invitations to round tables with Google product leaders with access to exclusive content.

At Roiback, innovation is a key factor in order to continue leading the change in hotel digital marketing and the Google Partner Premier status allows us to have access to new strategies that we can test before they are launched on the market and, consequently, offer first-class solutions to hotels and hotel chains around the world in order to improve their profitability in an increasingly competitive market.

Return on investment. The main objective.

The good performance of the campaigns is the main argument within the strict requirements that Google takes into account to renew the certification.

The Roiback team maintains the growth trend in the main KPIs:

Increase in investment in Google of +35% compared to 2022.
Increase in clicks by +48% versus 2022.
Reduction of Cost per Click (CPC) of -10%
Increase in revenue for clients of +21%
Cost per Acquisition (CPA) of Google (Google Ads + GHA) of 4.4%

These results are backed by proprietary Digital Marketing technology developed by Roiback in direct collaboration with Google.

Felipe Bravo, Head of Roiback Digital, declares: "We are very happy to be recognized again as one of the best Digital Marketing agencies in the hotel industry. This is an achievement of the team. We are focused on the conversion and growth of our clients. It is in our DNA to feel like an extension of their e-commerce and digital marketing department."

Roiback is also a strategic partner of TripAdvisor and has alliances with the main Digital Marketing platforms such as Trivago, Facebook for Business, Sojern and Criteo.