Google once again recognizes Roiback as a Premier Partner
news
April 17, 2024
Roiback
Palma de Mallorca, March 11, 2024 - Roiback, a company specializing in technology and direct channel services for hotel chains and independent hotels, with more than a decade of experience in Digital Marketing, has been recognized for the third consecutive year as a Google Premier Partner.
After being the first agency worldwide exclusively dedicated to the hotel sector to obtain this certification, Roiback has renewed its Google Premier Partner status for 2024 and will continue to be part of the prestigious 3% of agencies within this exclusive program.
Benefits for marketing agencies and their clients
Google rewards top performing agencies by offering a series of exclusive benefits such as product training and certifications, access to statistical reports, industry analysis and trends, recognition and awards at both the specialist and agency level, specialized assistance and invitations to roundtable discussions with Google product leaders with access to exclusive content.
At Roiback, innovation is a key factor in order to continue leading the change in hotel digital marketing and Google Partner Premier status allows us to have access to new strategies that we can test before they are launched to the market and consequently, offer first class solutions to hotels and hotel chains around the world in order to improve their profitability in an increasingly competitive market.
Return on investment. The main objective.
The good performance of the campaigns is the main argument within the strict requirements that Google takes into account to renew the certification.
The Roiback team maintains the growth trend in the main KPIs:
- Increase in investment in Google of +35% compared to 2022.
- Increased clicks by +48% versus 2022.
- Cost per click ( CPC) reduction of -10%.
- Customer revenue increase of +21%.
- Cost per Acquisition (CPA) from Google (Google Ads + GHA) of 4.4%.
These results are supported by proprietary digital marketing technology developed by Roiback in direct collaboration with Google.
Felipe Bravo, Head of Roiback Digital, states: "We are very happy to be recognized again as one of the best Digital Marketing agencies in the hotel industry. This is a team achievement. We are focused on conversion and growth for our clients. It is in our DNA to feel like an extension of their e-commerce and digital marketing department."
Roiback is also a strategic partner of TripAdvisor and has partnerships with leading Digital Marketing platforms such as Trivago, Facebook for Business, Sojern and Criteo.
