Gran Hotel Inglés chooses Roiback

Hidden Away Hotels, a hotel chain with 5 luxury hotels, relies on Roiback to implement its booking engine in the Gran Hotel Inglés, thus completing the implementation process of the Roiback solution for all the hotels of the chain.

With a positioning in the luxury segment, Hidden Away Hotels always seeks to highlight the authenticity of the destinations where they are located.

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The Gran Hotel Inglés is a landmark in the capital, the flag of luxury and the most traditional Madrid. Inaugurated in 1886, it has been visited by thousands of artists, musicians and writers such as Virginia Woolf, Valle Inclán, or Benito Pérez-Galdós.

Hidden Away Hotels reopened it in 2018 after a major investment in restoration. Located in the 'Barrio de las letras' one of the environments with more flavor and character of the city, the hotel has 48 rooms (after the reform in which the total number of original rooms was reduced to provide them with more space) with the latest technologies, amenities and details designed to the millimeter to customize the experience.

Five years after its reopening, the Gran Hotel Inglés is undoubtedly an exponent of Madrid luxury and one of the most elegant properties in Madrid. Member of the exclusive Leading Hotels of the World club.

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Roiback engine combined with own website

The implementation of the Roiback booking engine in the Gran Hotel Inglés, as well as in the rest of the hotels of the chain, is a clear example of the versatility and adaptability of our technology.

In this case, the challenge was to integrate it naturally and organically into each of the hotel websites, each with unique details that communicate the story behind each property.

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Customer loyalty

If customer loyalty is generally a challenge in the hotel industry, in properties with such a strong personality, it becomes essential. That is why the chain also relies on the Loyalty technology developed by Roiback.

The Hidden Rewards Hidden Rewards program allows the chain to take the experience even further and differentiate itself from competitors and intermediaries by offering the best price and value-added benefits to its registered customers. In addition, they reward customer loyalty based on their regular consumption and, therefore, help to further personalize the experience and the communications they direct towards their customers...

In the words of Tamara Sanchez, Director of Revenue Hidden Away Hotels:

"Hidden Away Hotels and Roiback's relationship began over 6 years ago. Roiback has always been an exceptional partner that has helped us consolidate our products and improve and optimize our sales. Incorporating Roiback's booking engine in GranHotel Inglés was something indispensable and necessary to consolidate us as a chain unifying unified and very powerful distribution solutions. The new booking engine is an improvement in the customer's booking process. It is fast, intuitive and easy to use. In addition, this incorporation also allows us to implement our loyalty program Hidden Rewardsavailable in all of the chain's hotels, which allows us to further personalize our guests' experience. Unique and necessary technology for Hidden Away Hotels".

Visit their website www.granhotelingles.com/es and take Madrid by storm!

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