Gran Hotel Inglés chooses Roiback

Hidden Away Hotels, a hotel chain with 5 luxury hotels, relies on Roiback to implement its booking engine in the Gran Hotel Inglés, thus completing the implementation process of the Roiback solution for all the hotels in the chain.

With a positioning in the luxury segment, Hidden Away Hotels always seeks to highlight the authenticity of the destinations where they are located.

​

The Gran Hotel Inglés is a benchmark in the capital, a symbol of luxury and the most traditional Madrid. Opened in 1886, it has been visited by thousands of artists, musicians and writers such as Virginia Woolf, Valle Inclán, and Benito Pérez-Galdós.

The Hidden Away Hotels firm reopened it in 2018 after a significant investment in restoration. Located in the 'Barrio de las letras', one of the areas with the most flavor and character in the city, the hotel has 48 rooms (after the renovation in which the total number of original rooms was reduced to provide them with more space) with the latest technologies, amenities and details designed to the millimeter to personalize the experience.

After five years since its reopening, the Gran Hotel Inglés is undoubtedly an exponent of Madrid luxury and one of the most elegant properties in Madrid. Member of the exclusive club Leading Hotels of theWorld.

​

​

Roiback engine combined with own website

The implementation of the Roiback booking engine in the Gran Hotel Inglés, as well as in the rest of the hotels in the chain, is a clear example of the versatility and adaptability of our technology.

In this case, the challenge is to integrate it naturally and organically into each of the web pages of each hotel, each with unique details that communicate the story behind each property.

​

Customer loyalty

If customer loyalty is generally a challenge within the hotel industry, in properties with such a marked personality, it becomes essential. That is why the chain also has the Loyalty technology developed by Roiback.

The Hidden Rewards program allows the chain to take the experience even further and differentiate itself from the competition and intermediaries, offering the best price and added value advantages to its registered customers. In addition, they reward the loyalty of their customers based on their usual consumption and, therefore, helping to further personalize the experience and communications they direct to their customers…

In the words of Tamara Sánchez, Revenue Director Hidden Away Hotels:

"The relationship between Hidden Away Hotels and Roiback began more than 6 years ago. Roiback has always been an exceptional partner that has helped consolidate our products and improve and optimize our sales. Incorporating the Roiback booking engine into GranHotel Inglés was essential and necessary to consolidate ourselves as a chain by unifying unified and very powerful distribution solutions. The new booking engine represents an improvement in the customer's booking process. It is fast, intuitive and easy to use. In addition, this incorporation also allows us to launch our Hidden Rewards loyalty program, available in all the hotels in the chain, which allows us to further personalize the experience of our customers. Unique and necessary technology for Hidden Away Hotels"

Visit their website www.granhotelingles.com/es and take Madrid by storm!

​