Introducing HBX Group

Introducing HBX Group

​

As you know, Roiback, as an independent company, is part of the Hotelbeds Group. We are pleased to announce the evolution of our group's brand, which from today will be known as HBX Group.

What does this change mean for you as a Roiback customer?

There will be no change in the way you work with us. The mission of all of us who are part of Roiback remains intact. Your direct channel is our sole priority.

Our efforts to help you increase your direct sales not only remain as determined as ever, but will be stronger than ever as a result of this transformation and the new resources that we will make available to you.

What is HBX Group?

HBX Group marks the transformation of our group to become a global player in the travel ecosystem. Through four pillars – technology, data, product and people – the group has always focused on empowering the growth of its customers.

We believe that HBX Group is the preferred partner for the tourism industry, and the "X" represents the "multiplier effect" that our offer has on companies like yours, while satisfying the needs of the end consumer in their search for a comprehensive and seamless travel experience.

What brands are part of HBX Group?

As part of the HBX Group, our commercial brands are an essential part of our mission to connect the global travel ecosystem and reinforce the capacity for choice for hotels around the world.

These brands are:

​

• Hotelbeds: solves the specific needs of hoteliers, tour operators, airlines and online travel agencies.
• Bedsonline: exclusive to the retail travel segment, consolidates all the travel products they need to complete and serve the needs of their traveling customers.
• Roiback: the HotelTech company for independent hotels and hotel chains looking to grow through direct channel solutions.
• TravelStack: offers all the products, services and solutions to companies that want to enter the lucrative travel sector.