Introducing HBX Group

Introducing HBX Group

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As you know, Roiback, as an independent company, is part of the Hotelbeds Group. We are pleased to announce the evolution of our group's brand, which from today will be known as HBX Group.

What does this change mean for you as a Roiback customer?

There will be no change in the way you work with us. The mission of everyone at Roiback remains intact. Your direct channel is our only priority.

Our efforts to help you grow your direct sales are not only as determined as ever, but will be stronger than ever as a result of this transformation and the new resources we will be making available to you.

What is HBX Group?

HBX Group marks the transformation of our group to become a global player in the travel ecosystem. Through four pillars - technology, data, product and people - the group has always focused on empowering the growth of its customers.

We believe HBX Group is the partner of choice for the travel industry, and the "X" represents the "multiplier effect" our offering has on companies like yours, while meeting the needs of the end consumer in their quest for a frictionless, end-to-end travel experience.

What brands are part of HBX Group?

As part of HBX Group, our commercial brands are an essential part of our mission to connect the global travel ecosystem and strengthen choice for hotels around the world.

These brands are:

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• Hotelbeds: solves the specific needs of hoteliers, tour operators, airlines and online travel agencies.
• Bedsonline: exclusive to the travel retail segment, it consolidates all the travel products they need to complete and meet the needs of their traveling customers.
• Roiback: the HotelTech company for independent hotels and hotel chains looking to grow through direct channel solutions.
• TravelStack: offers all products, services and solutions to companies wishing to enter the lucrative travel industry.