Trivago updates how it displays Loyalty Rates: What does this mean for your hotel?

In the world of metasearch engines, every detail counts when it comes to capturing travelers' attention and converting searches into direct bookings. Today, we want to tell you about an important change that trivago has implemented in the way it displays loyalty prices (exclusive rates for members of your loyalty program) on both desktop and mobile devices.

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At Roiback, we have released the corresponding development so that our hotels can take advantage of this new feature immediately.

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What are Loyalty Rates and why are they important?

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Loyalty rates are special rates that hotels offer to members registered in their loyalty program. These types of rates have two key objectives:

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• Encourage registration in your loyalty program.

• Reward customer loyalty with exclusive discounts.

On metasearch engines such as trivago, displaying these rates correctly can make the difference between the user choosing your hotel or that of your competitors.

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What has changed at trivago?

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From now on, when a hotel sends loyalty rates to trivago, they will be displayed in a clearer and more attractive design, offering advantages such as:

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• Target users with high booking intent.

• Greater visibility for exclusive rates.

• Badges that increase the visibility of your offer.

• Direct promotion of your loyalty program.

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This is how it will look in practice:

If the user is already registered with trivago when performing the search, they will see the loyalty price with an open padlock. By clicking on "View Offer," they will be redirected directly to the hotel's website.

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If the user is not registered, they will see the loyalty price with a closed padlock. To access this price, they must complete the registration process on trivago. Then, when they click on "Go to website," they will be redirected to the hotel's website.

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Why is this an opportunity for your hotel?

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This change gives your exclusive rates greater visibility and naturally promotes your loyalty program on one of the channels most frequently consulted by travelers. It also helps you attract customers with a high booking intent, which can improve your conversion rate and direct revenue.

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What's next?

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At RBDigital, we will be monitoring the impact on sales through this channel. Thanks to the development we have carried out, our customers are already enjoying this option.

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Do you have questions about how to send Loyalty Rates to trivago or how to optimize your strategy on metasearch engines? Our team is here to help you and explain the keys to being on metasearch engines.

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Conclusion

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This change at trivago is an excellent opportunity to strengthen your loyalty strategy and increase direct bookings. If you're not already sending loyalty prices, now is the time to start!  

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