How to Increase Your ADR and Profitability Through the Strategic Sale of Experiences and Add-ons

With the high season just around the corner, your hotel has the perfect opportunity to improve its profitability without increasing occupancy. The key is to boost the upselling of complementary services and differentiating experiences directly from your booking engine.

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At Roiback, we have verified it: after implementing our new add-on commercialization design, the purchase intention of additional services has grown by +90.8%, and the percentage of guests who add extras to their reservation has increased by 9 percentage points. A direct improvement in the ADR that you can activate from today.

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Turn key dates into high-value sales moments

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Seasonality offers ideal moments to connect with the customer through unique proposals that complement their stay. Some recommended actions:

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• Easter Week: If you have a restaurant, spa, or rooftop, design themed experiences such as “Easter Brunch”, “Spa Ritual”, or “Evening with cocktails and live music”. Package them and sell them as add-ons from the booking engine.

• Mother's Day: Offer gift vouchers with experiences such as “Spa & Brunch for couples”, “Dinner with wine pairing”, or “Premium facial treatment”. This type of product is pre-purchased and non-refundable, which improves cash flow and reduces no-shows.

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Important: add-ons should be integrated as visible add-ons in the booking process. This ensures their commercialization at the moment of greatest purchase intention.

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Why implement an add-on sales strategy?

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A well-structured upselling solution not only improves your value proposition but also directly impacts key KPIs:

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• Increase ADR without needing more reservations

• Improve the guest experience and your brand positioning

• Monetize already available facilities and services (spa, F&B, transfers, activities)

• Generate income also in mid or low season

• Provide liquidity through the advance sale of non-refundable services

• Reduce the cancellation rate in the case of selling packaged services

• Differentiate your hotel from competitors and your direct channel from OTAs (greater profitability)

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All this is achieved by integrating the add-ons into the online booking process, presenting them in a clear, visual way adapted to each type of guest.

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Best practices to maximize the performance of add-ons

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An effective upselling strategy depends not only on the products offered but also on how, when, and to whom they are presented:

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• Themed experiences: Create unique packages on key dates, such as “Sunset Wine Tasting”, “Jazz and Tapas Night”, or “Sunrise Yoga Class”.

• Segmentation by profile: Offer different add-ons for couple getaways, families, or corporate travelers. Personalization increases conversion.

• Pre-stay cross-selling: Send automated emails with add-on suggestions 5-7 days before arrival. This technique allows you to capture extra income before check-in.

• Gift vouchers and prepaid experiences: Gift vouchers are perfect for capturing advance income and also attracting local customers.

• Promotion on own channels: Use your email marketing campaigns, social networks, and website to highlight the experiences as differentiating elements of your brand.

• Highlight specific landing pages for experiences in Meta Ads or Google Ads campaigns, directing qualified traffic to your booking engine.

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Conclusion

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Selling experiences is not just a trend: it is a proven way to increase ADR, build customer loyalty, and maximize the profitability of each booking. With Roiback's add-on sales solution, you can easily integrate these services into your booking engine and offer a richer, more memorable, and profitable value proposition.

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You still have time to transform this high season. Are you ready to turn every booking into an experience that makes a difference?

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