How to increase your ADR and profitability by strategically selling Experiences and Complements

With high season just around the corner, your hotel has the perfect opportunity to improve its profitability without the need to increase occupancy. The key is to upsell complementary services and differentiating experiences directly from your booking engine.

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At Roiback we have seen it: after implementing our new add-on marketing design, the purchase intent for additional services has grown by +90.8% and the percentage of guests adding extras to their booking has increased by 9 percentage points. A direct improvement in ADR that you can activate today.

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Convert key dates into high-value sales moments

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Seasonality offers ideal moments to connect with the customer through unique proposals that complement their stay. Some recommended actions:

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• Easter: If you have a restaurant, spa or rooftop, design themed experiences such as "EasterBrunch ", "Spa Ritual" or "Evening with cocktails and live music". Package and sell them as add-ons from the booking engine.

• Mother's Day: Offer gift vouchers with experiences such as "Spa & Brunch as a couple", "Dinner with wine pairing" or "Premium facial treatment". These types of products are pre-purchased and non-refundable, which improves cash flow and reduces no-shows.

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Important: the add-ons must be integrated as visible add-ons in the booking process. This way you guarantee their marketability at the time of highest purchase intent.

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Why implement an add-on sales strategy?

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A well-structured upselling solution not only improves your value proposition, it also directly impacts key KPIs:

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• ADR increases without the need for more reserves

• Improve the guest experience and your brand positioning.

• Monetizes facilities and services already available (spa, F&B, transfers, activities)

• Generates income also in mid and low season

• Provides liquidity through advance sale of non-refundable services

• Reduces the cancellation rate in the case of selling packaged services

• Differentiate your hotel from competitors and your direct channel from OTAs (higher profitability).

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All this is achieved by integrating the complements in the online booking process, presenting them in a clear, visual and adapted way to each type of guest.

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Best practices for maximizing add-on performance

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An effective upselling strategy depends not only on the products offered, but also on how, when and to whom they are presented:

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• Themed experiences: Create unique packages on key dates, such as "Wine tasting at sunset", "Jazz and tapas night" or "Yoga class at sunrise".

• Segmentation by profile: Offer different complements for couples, families or corporate travelers. Personalization increases conversion.

• Pre-stay cross-selling: Send automated emails with add-on suggestions 5-7 days prior to arrival. This technique allows you to capture extra revenue before check-in.

• Gift vouchers and prepaid experiences: Gift vouchers are perfect for capturing early revenue and attracting the local customer as well.

• Promotion on your own channels: Use your email marketing campaigns, social networks and website to highlight experiences as differentiating elements of your brand.

• Highlight experience-specific landing pages in Meta Ads or Google Ads campaigns, driving qualified traffic to your booking engine.

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Conclusion

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Selling experiences is not just a trend: it's a proven way to increase ADR, build customer loyalty and maximize the profitability of each booking. With Roiback's add-on selling solution, you can easily integrate these services into your booking engine and offer a richer, more memorable and profitable value proposition.

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There's still time to transform this high season - are you ready to turn every booking into an experience that makes a difference?

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