Turn clicks into guests: the smartest and risk-free way to get direct bookings

News

June 9, 2025

Let's be honest: digital marketing can be complicated and time-consuming. You invest money, effort, and energy... and sometimes the results don't measure up. But, what if you could turn the situation around?

Welcome to Roiback's Pay Per Stay model: a bold and risk-free way to do digital marketing, where you only pay for stays that are actually completed. That's right: more bookings, no upfront costs, and complete peace of mind.

Stand out where it matters

With Roiback, your hotel doesn't just appear, it stands out. Our comprehensive digital marketing service is designed to put your brand in front of the right people, at the right time, and on the right platforms:

 

  • Metasearch Engines: Dominate Google Hotel Ads, Trivago, and Tripadvisor. Win the battle against OTAs by showing your best price right where travelers are searching.

  • SEM (Search Engine Marketing): Attract guests with high booking intent through intelligent campaigns with keywords that speak their language.

  • Programmatic Advertising: Make an impact with eye-catching ads in premium locations across the web.

  • Email marketing: Stay in touch with automated and personalized emails that turn former guests into loyal fans.

Why do hoteliers love it?

  • No risks, only benefits: You only pay when the guest checks out.
  • Less OTA, more ROI: Regain control of your distribution and improve your profitability.
  • Real-time data: Access live dashboards and performance reports to always stay informed.

Real hotels, real results

This isn't just theory—it's already working for hotels like yours:

  • Salobre Hotel Resort & Serenity launched campaigns with Roiback and increased its bookings by 76% and its revenue by 66%, without sacrificing profitability.

  • Reverence Hotels opted for email marketing and multiplied its annual revenue from that channel by 6.

  • Oliva Nova Beach & Golf Hotel optimized its metasearch engine strategy, increasing its revenue by 35% and halving acquisition costs.

Tools that work as hard as you do

It's not just about advertising, we boost your entire digital ecosystem:

  • Optimize your website with impactful images, smooth navigation, and a booking engine that converts.

  • Promote the advantages of booking direct, such as exclusive rates, flexible policies, and irresistible extras.

  • Measure everything with tools like Google Analytics and Metabase to fine-tune your strategy.

  • Leverage guest reviews to build trust and inspire future bookings.

Your strategy, enhanced

Whether you're a boutique hotel or a chain with multiple properties, Roiback helps you turn your marketing into a revenue-generating machine. With over 15 years of experience, more than 40 million euros managed, and partnerships with Google, Meta, Tripadvisor, and more—we're with you.

Ready to make every click count?

This summer, don't settle for just filling rooms: aim to fill them profitably. Make your direct channel the star of your distribution strategy. Don't stop investing in digital marketing—do it without risks.

Read more

News

Roiback Wins Best Booking Engine in the World for the Fifth Consecutive Year

By

Roiback

READ

News

From Linear to Circular: How to Evaluate and Improve Your Hotel's Circularity

By

Roiback

READ

News

StayTalks: How Conversational AI is transforming the Hotel Contact Center

By

Roiback

READ

Shall we work together?

CONTACT