Turn clicks into guests: the smarter, risk-free way to get direct bookings
news
June 9, 2025

Let's face it: digital marketing can be complicated and time-consuming. You invest money, effort and energy... and sometimes the results don't measure up. But what if you could turn the situation around?
Welcome to Roiback's Pay Per Stay model: a bold and risk-free way of digital marketing, where you only pay for stays that are actually completed. That's right: more bookings, no upfront costs and total peace of mind.
Stand out where it matters
With Roiback, your hotel doesn't just show up, it stands out. Our comprehensive digital marketing service is designed to put your brand in front of the right people, at the right time and on the right platforms:
- Meta search engines: Master Google Hotel Ads, Trivago and Tripadvisor. Win the battle against OTAs by showing your best price right where travelers are looking.
- SEM (Search Engine Marketing): Attract guests with high booking intent through intelligent campaigns with keywords that speak their language.
- Programmatic advertising: Make an impact with eye-catching ads in premium locations across the network.
- Email marketing: Keep in touch with automated and personalized emails that turn former guests into loyal fans.
Why do hoteliers love it?
- No risks, only benefits: You only pay when the guest checks out.
- Less OTAs, more ROI: Regain control of your distribution and improve your profitability.
- Real-time data: Access live dashboards and performance reports to stay in the know.
Real hotels, real results
This is not just theory-it's already working for hotels like yours:
- Salobre Hotel Resort & Serenity launched campaigns with Roiback and increased bookings by 76% and revenues by 66%, without sacrificing profitability.
- Reverence Hotels bet on email marketing and multiplied by 6 its annual revenues from this channel.
- Oliva Nova Beach & Golf Hotel optimized its metasearch strategy, increasing revenues by 35% and halving acquisition costs.
Tools that work as hard as you do
It's not just about advertising, we drive your entire digital ecosystem:
- Optimize your website with stunning images, smooth navigation and a booking engine that converts.
- Promote direct booking advantages such as exclusive rates, flexible policies and irresistible extras.
- Measure everything with tools like Google Analytics and Metabase to fine-tune your strategy.
- Leverage guest reviews to build trust and inspire future bookings.
Your strategy, enhanced
Whether you're a boutique hotel or a chain with multiple properties, Roiback helps you turn your marketing into a revenue machine. With over 15 years of experience, over 40 million euros managed and partnerships with Google, Meta, Tripadvisor and more-we're with you.
Ready to make every click count?
This summer, don't just fill rooms: aim to fill them profitably. Make your direct channel the protagonist of your distribution strategy. Don't stop investing in digital marketing-do it risk-free.