Metabase: Roiback's advanced reporting platform

At Roiback, we have always been committed to metasearch engines - Google Hotel Ads, Trivago, Tripadvisor, Kayak or Skyscanner, among others - as a key and strategic channel to get more sales for hotels, at a competitive acquisition cost.

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The data speaks for itself:

• It is a high-return channel, with an average ROI of €15 for every euro invested.
• It accounts for up to 50% of a hotel or chain's digital marketing budget.
• In 2021, sales through metasearch engines increased by 40% compared to 2019.

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For several years, we have offered a specialized connectivity and metasearch management service, available both for hotels that have the Roiback booking engine and for those that work with a booking engine from another provider.

The direct integration of our booking engine with the different metasearch engines offers hotels advanced campaign management and optimization to achieve the highest possible levels of conversion and profitability.

In addition, to ensure sales tracking and informed decision-making, we also provide our clients with Metabase, an advanced reporting platform for metasearch marketing.

The activation process for the hotel is fast and offers a simple and detailed monitoring of strategies and investments.

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A SIMPLE PLATFORM FOR ADVANCED MANAGEMENT

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Metabase allows a clear visualization of KPIs (investment, production, reservations, cost, ROI and many others) to analyze and understand the performance of campaigns, and make more informed and effective decisions.

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VISUAL AND INTUITIVE DESIGN

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With a careful design and functionality, Metabase offers an intuitive and easy-to-use platform for any type of user. The visualization of information - whether graphs, tables or the evolution of figures - is presented in an exquisite way to provide clear answers to complex questions.

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FLEXIBLE AND DETAILED INTERFACE

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Information on campaigns can be consulted and visualized in a general way or with a high level of granularity.

The interface offers different filters and views:

• Hotel
• Market
• Time frame
• Current month
• In a consolidated manner
• By metasearch engine
• Device
• Campaign (including Free Booking Links)
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Detailed filters - by campaign, hotel, month, country or device - offer a segmented view of campaign results with the information needed for simple, fast and informed analysis.

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Campaigns can be reviewed segmented by metasearch engine, with detailed KPIs per channel.

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The results can be downloaded in different formats - CSV or Excel - to make reporting more flexible.

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AND EVERYTHING...IN REAL TIME

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All KPIs and indicators in Metabase are updated in real time so you can review your campaigns anytime, anywhere.

To learn more about how Metabase helps you analyze, understand, and make decisions about your Metasearch campaigns, contact your Roiback Direct Channel Specialist.

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