Metabase: advanced reporting platform from Roiback

At Roiback we have always bet on metasearch engines - Google Hotel Ads, Trivago, Tripadvisor, Kayak or Skyscanner, among others - as a key and strategic channel to achieve more sales for hotels, at a competitive acquisition cost.

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The data speak for themselves:

• It is a high return channel, with an average ROI of €15 for every euro invested.
• It accounts for up to 50% of a hotel or chain's digital marketing budget.
• In 2021, sales through metasearch increased by 40% compared to 2019.

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For several years we have been offering a specialized metasearch engine connectivity and management service, available both for hotels that use Roiback's booking engine and for those that work with another supplier's booking engine.

The direct integration of our booking engine with the different metasearch engines offers hotels advanced campaign management and optimization to achieve the highest possible levels of conversion and profitability.

In addition, to ensure sales tracking and informed decision making, we also provide our clients with Metabase, an advanced metasearch marketing reporting platform.

The activation process for the hotel is fast and offers easy and detailed tracking of strategies and investments.

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A SIMPLE PLATFORM FOR ADVANCED MANAGEMENT

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Metabase enables clear visualization of KPIs (investment, production, bookings, cost, ROI and many others) to analyze and understand campaign performance, and make more informed and effective decisions.

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VISUAL AND INTUITIVE DESIGN

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Metabase offers an intuitive and easy-to-use platform for any type of user, with a sophisticated design and functionality. The visualization of information - be it graphs, tables or the evolution of figures - is presented in an exquisite way to provide clear answers to complex questions.

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FLEXIBLE AND DETAILED INTERFACE

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Campaign information can be viewed and displayed at a general level or at a high level of granularity.

The interface offers different filters and views:

• Hotel
• Market
• Time frame
• Current month
• On a consolidated basis
• By meta-search engine
• Device
• Campaign (including Free Booking Links)
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Detailed filters - by campaign, hotel, month, country or device - provide a segmented view of campaign results with the information needed for simple, fast and informed analysis.

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Campaigns can be reviewed segmented by meta-search engine, with detailed KPIs per channel.

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Results can be downloaded in different formats - CSV or Excel - to make reporting more flexible.

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AND ALL... IN REAL TIME

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All KPIs and indicators in Metabase are updated in real time so you can review your campaigns at any time and from anywhere.

To learn more about how Metabase helps you analyze, understand and make decisions about your metasearch campaigns, contact your Roiback Direct Channel Specialist.

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