New booking funnel in the BI Portal: more clarity, more control, more conversion

At Roiback, we know that understanding user behavior in the booking engine is key to improving conversion and making strategic decisions. That's why we are launching a new feature in the BI Portal: the room booking funnel dashboard, designed for hotels to accurately analyze each stage of the purchase process, from search to confirmation.

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What does this new panel provide?

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With this tool, you can:

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• Detect opportunities for improvement in each step of the funnel.

• Identify friction points that affect conversion.

• Compare results and trends with respect to the previous year.

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All this with consistent and homogeneous data from GA4, to guarantee reliability and comparability.

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The six stages of the funnel

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The dashboard reflects the complete user journey:

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1. Searches → users searching for availability.  

2. Available results → users who see available rooms.

3. Add to cart → users who add rooms to the cart.

4. Begin checkout → users who proceed to the confirmation form.

5. Payment → users who complete their details and proceed to the payment process.

6. Purchases → users who book.

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This breakdown allows you to clearly visualize where conversion is being lost and which areas require attention.

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Where are the opportunities?

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The panel allows you to detect at a glance where conversion is being lost. Some practical examples:

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• Many searches without results → Check sales closures or restrictions that may be limiting availability.

• Users who see availability but do not add to cart → There may be price disparities or a lack of product appeal. Review the ADR, cancellation policies, or available payment methods.

• Abandonment in the confirmation form → Evaluate whether the form is too long or if the payment methods do not suit your target audience.

• Friction between payment and confirmation → Analyze the payment gateway, as it may be generating errors or distrust at a key moment.

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This type of analysis allows you to make informed decisions and act quickly to improve conversion.

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More visibility, more control, more bookings

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This dashboard is another step in our commitment to offering our clients useful tools, data transparency, and control over the performance of the direct channel.

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It is now available in your BI Portal.

Access it, explore your funnel, and start making decisions based on real data from your customers' customer journey.

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🚀 Ready to optimize your booking funnel?
Do you have questions or want to get the most out of it?

Contact our team and we will help you analyze your data step by step.

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