New booking funnel in the BI Portal: more clarity, more control, more conversion

At Roiback we know that understanding user behavior in the booking engine is key to improving conversion and making strategic decisions. That's why we launched a new feature in the BI Portal: the room booking funnel dashboard, designed for hotels to accurately analyze each stage of the purchase process, from search to confirmation.

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What does this new panel bring to the table?

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With this tool, you will be able to:

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• Detect opportunities for improvement at each step of the funnel.

• Identify friction points that affect conversion.

• Compare results and trends with respect to the previous year.

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All this with consistent and homogeneous GA4 data to ensure reliability and comparability.

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The six stages of the funnel

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The dashboard reflects the complete user journey:

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1. Searches → users searching for availability.  

2. Available results → users who see available rooms.

3. Add to cart → users adding rooms to cart.

4. Begin checkout → users advancing to the confirmation form.

5. Payment → users who complete their data and proceed to the payment process

6. Purchases → booking users.

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This breakdown makes it possible to clearly visualize where conversion is being lost and which areas require attention.

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Where are the opportunities?

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The dashboard allows you to detect at a glance where conversion is lost. Some practical examples:

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• Many searches with no results → Check for sale closures or restrictions that may be limiting availability.

• Users seeing availability but not adding to cart → There may be price disparities or lack of product appeal. Check ADR, cancellation policies or available payment methods.

• Abandonment on the confirmation form → Evaluate if the form is too long or if the payment methods do not fit your target audience.

• Friction between payment and confirmation → Analyze the payment gateway, as it could be generating errors or mistrust at a key moment.

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This type of analysis allows you to make informed decisions and act quickly to improve conversion.

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More visibility, more control, more reserves

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This dashboard is a further step in our commitment to provide our clients with useful tools, data transparency and control over direct channel performance.

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Now available in your BI Portal.

Log in, explore your funnel and start making decisions based on real data from your customers' customer journey.

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🚀 Ready to optimize your booking funnel?
Have doubts or want to get the most out of it?

Contact our team and we will help you to analyze your data step by step.

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