New Pricing Display: Innovation for a Leading Booking Engine

At Roiback, we strongly believe in constantly improving our solutions, even those that have positioned us as industry leaders for years. The redesign of our pricing display, a key part of Roiback's award-winning booking engine, is a testament to our ability to innovate without compromising our mission to generate conversions and satisfy our customers.

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Main novelties

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We redesigned the display of prices and rates in the engine, improving interaction with users:

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New price display:

Prices are now displayed in a linear fashion (vertical carousel), with the option tofold and unfold ratesfor convenience. No tabs, everything at a glance.  

You will be able to prioritize them, display them by price and offer alternatives (by folding the rates) for a more compact view and open them in one click.

This redesign significantly improves thevisual and interactive experience, allowing users to easily explore the different options available.

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Filter design update 

Filters are now displayed in a clearer and more modern design. They are divided into two parts:

• Left: Rooms, Experiences and Hotelverse (if contracted) are displayed in square format. 

• Right where the following are displayed in linear format: Type of room, pension and currency.

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Display of exclusive LOYALTY Rates:

For those hotels that want to work with exclusive loyalty rates, we have incorporated the possibility of highlighting this type of rate in a more attractive and visual way.

• Exclusive loyalty rates are loyalty rates that do not depend on or derive from any other web rate, where a special price is offered for registration or loyalty.

These rates are displayed as arate line, integrated within the price carousel, but with a unique design.

This approach strengthens loyalty programs, improving their visibility, attractiveness to customers and broadening the range of revenue management strategies.

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Why such a significant change?

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The design of our price display has provided excellent results, becoming a standard of usability and trust for hoteliers and users. However, we are still committed to technological evolution and following the evolution of the market, which presents us with new challenges that require secure and reliable answers.

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• Improve usability and conversion: Today's travelers demand more intuitive interfaces adapted to different devices. Our goal is always to simplify the booking process to build trust and encourage conversion.

• Technological competitiveness: This redesign aligns us with current market standards and allows us to maintain our commitment to the continuous improvement of our solutions.  

• Preparing for the future: The new technological base will allow us to incorporate advanced functionalities in the coming years, increasing the value we offer to hotels.

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Testing and initial results

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Innovation is not improvised. Each proposed change has been subjected to A/B tests to measure its impact on conversion metrics.  

Now in the first phase of implementation and with a number of chains already in production, we are recording significant improvements in the initial analyses, with values of around +8% in Bookings and Revenue and +13% in Room nights. This technological improvement is also allowing us to improve performance and reduce the loading times of the engine pages by approximately 60%.

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A change resulting from a joint effort

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This project, developed throughout 2024, is the result of the collective effort of multiple teams within Roiback who have worked intensively to develop and implement this new solution.  

Structured in phases throughout the project, different improvements have been deployed, such as technological migration and initial updates, which have allowed us to reach the current point where the complete redesign is being implemented with listed rates, new filters, specific design to encourage loyalty programs, among others.

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Towards global implementation

The rollout will continue during the first quarter of 2025, making this enhancement available soon to all our customers.

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Innovation at the service of our customers

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This change represents the essence of Roiback: we don't settle for what works, we constantly work to improve ourselves and offer the best possible solution for our customers.

We thank all the teams and customers who have contributed to making this project a reality.

Ready to continue growing together in 2025?

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