New report of fraudulent prices in Google Hotel Ads

Since August 2023, there is a new way to report fraudulent prices from other distributors (OTAs, agencies...) on GHA, both for paid ads and free booking links.

Now you can make these complaints yourself in the listings of the hotels you are managing in Google.

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The steps to follow are:

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How to report distributors participating in paid and organic links:

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• Go to Google Travel

• Find the hotel with which you have a pricing problem.
• Click on the "Price issues" link located at the bottom of the page.

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• Select the name of the distributor in "Which site did you visit?*" (Both organic partners and those from paid campaigns will be displayed). Select the distributor that is showing an incorrect price.

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• Describe the pricing problem.
• Click the Submit button.

Once you submit the price violation request, the Google team will review the request and take appropriate action if necessary. The process usually takes 7 business days.

Remember that this new tool should only be used to report price violations:

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• If the distributor's ad or free booking link is displaying a cheaper price than what appears once we land on their website.
• If the price matches but is not bookable (i.e., if you try to make a reservation, the distributor's website returns some kind of error).
• If the price of the ad/free booking link does not include the amount of local taxes for the hotel's destination in the total room rate.

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