Only Roiback turns check-ins into a tool for customer acquisition and loyalty

With Roiback, your loyalty program gains an advantage that no one else offers today: enrolling new members during online check-in or at the front desk, including guests from OTAs and tour operators. An exclusive solution that automates customer acquisition without requiring manual processes for the hotel staff. It turns a key operational moment into an opportunity to grow your own database and helps generate more future direct sales.

This solution is part of a broader vision: to build an AI-driven technology ecosystem in which every channel, touchpoint, and moment in the guest lifecycle helps personalize the experience.

Stand out from your competitors and boost the profitability of your hotel or chain by reducing booking fees.

Roiback

Until now, many loyalty programs began and ended at a single point: the direct booking. The result was a silent loss: the hotel paid commissions to attract a customer… and had to pay them again when that customer returned, because the relationship wasn’t activated by adding them to its database.

Brokerage commissions should not be paid repeatedly for the same client.

Intermediation is part of the hotel business. But paying a commission to an intermediary every time a guest returns has a direct impact on profitability.

When a guest returns, the hotel has already done the hardest part:

He has been elected for the first time.

He has provided the experience.

And he has formed a relationship.

If that customer continues to book through intermediaries year after year, the problem isn't the OTA. The problem is that we failed to attract and influence them from the very beginning.

The first 360-degree loyalty program integrated into a booking engine

Roiback introduces a unique feature to the market:
It is the first solution integrated into a booking engine that enables loyalty programs to be activated throughout the guest’s entire customer journey and turns that engagement into a real driver of growth for the direct channel.

It’s not just another feature. It doesn’t burden your team with the need to constantly upload Excel files from external databases. It’s a shift in approach:

Customer loyalty is no longer limited to a single moment; it now plays a role throughout the entire sales funnel.

Attracting customers when it really matters

With this new feature, the hotel can attract members:

Before booking.

During the reservation.

Before arrival.

And during the stay.

This turns every guest interaction into an opportunity to build our own database—something that, until now, had only happened to a limited extent through direct channels.

The result is clear: more identified customers, regardless of the channel through which they arrive.

Check-in is no longer just a formality; it has become a strategic tool

One of the major turning points is that thedigital check-in process itself—both before arrival and at the front desk—has become a key driver of the loyalty program.

Arrival at the hotel, one of the moments when guests are most receptive, becomes:

A natural, frictionless point of identification for the customer.

A natural opportunity to invite the guest to join the program.

No operational impact and no reliance on the reception team

Data that was previously lost is now being captured.

Every check-in is no longer just an operational requirement; it has become a tool for customer acquisition, for building future relationships, and ultimately a driver of growth for the direct channel.

Include all customers to guide future behavior.

At Roiback, we start with a very simple premise: all customers can join the program, but not all behaviors generate the same value.

That is why:

Any guest can join the program and enjoy basic benefits starting with their first stay.

Progression, tiers, and advanced recognition are driven solely through direct engagement, which is where the hotel controls the experience and protects its margins.

We don't exclude customers who book through third-party platforms. Instead, we guide them so that they naturally choose to book directly in the future.

More leads today, more direct sales tomorrow.

Loyalty is the starting point; the real impact is felt in the business over the medium and long term. Because every customer acquired:

Reduces future reliance on intermediaries.

Avoid paying unnecessary fees again.

And the value of the direct channel increases over time.

Loyalty is no longer a cost but an investment in protecting profit margins.

A new standard in hotel loyalty programs

Until now, this approach was only available to large chains with custom-built systems.
For the first time, a booking engine has made it a standard, deployable, and scalable product for the market.

The loyalty of the future doesn't start with direct bookings.
It starts with the entire guest journey.

That's Loyalty 360

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