Roiback and t2ó join forces to offer digital marketing services to the hotel industry

We are very excited to announce that we have signed a collaboration agreement with t2ó, a leading agency in digital media, to expand capabilities and offer marketing services to all hotel companies worldwide in the areas of activation, data, and technology.

The synergy between Roiback's decade-long experience in digital marketing specialized for hotels, aimed at enhancing the direct channel, with t2ó's broad proficiency in marketing and communications strategies with a results-oriented approach, marks a new era in hotel marketing bringing together extensive expertise, advanced technology, and deep insight into the hospitality sector.

The collaboration can serve any hotel chain globally, regardless of their existing technology infrastructure. The agency's solutions are compatible with any Booking Engine, CRM, Channel Manager, or Property Management System (PMS), offering a flexible and comprehensive digital marketing strategy adaptable to each hotel's specific technological needs.

Comprehensive Digital Marketing Solutions

This collaboration aims to meet the rapidly changing needs of hotel chains, with a focus on maximizing direct sales and enhancing digital presence.

In this regard, Roiback and t2ó offer a wide range of digital marketing services designed for the hospitality industry:

● Data-Driven: Employing advanced analytics and data insights to develop marketing strategies.

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● End-to-End Digital Service Integration: Delivering a comprehensive array of digital marketing services, from strategic planning to implementation.

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● Specialization in travel and hospitality: Capitalizing on extensive experience and in-depth industry knowledge.

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● Innovative Technology Solutions: Utilizing state-of-the-art technologies like Metabase from Roiback and Vimana from t2ó.

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● Loyalty programs: Crafting and executing effective loyalty strategies to encourage repeat business.

A Vision for the Future

The alliance between Roiback and t2ó is more than a marketing agency; it represents a strategic approach for hotels and chains aiming to master the complex digital landscape.

Both companies are committed to innovation and oriented to results, intending to lead the digital transformation in the hospitality industry.

Cristina Perea, Managing Director at Roiback, comments on the collaboration:

“Our partnership with t2ó marks a significant milestone in the evolution of hotel marketing. By combining Roiback's expertise in driving direct hotel sales with t2ó's prowess in digital marketing, we are building a strong synergy for the industry. This collaboration is not just about providing services; it's about reinventing how hotels engage with their customers in the digital era. We are excited to start this journey, bringing innovative solutions and unmatched expertise to the hospitality sector.”

Óscar Alonso, founder and CEO at t2ó says:

“I feel really confident about this challenge between Roiback and t2ó to create a strong offer to the hospitality industry. Roiback's cutting-edge solutions have seamlessly integrated with t2ó's strategies, delivering tangible results that exceed our expectations. The robust partnership has not only optimized our digital assets for our clients but has also significantly increased conversion rates and revenue across our key properties”.

Together, t2ó and Roiback have created a dynamic force, tailored to meet the unique challenges for the international hotel industry.