Roiback announces the launch of Loyalty Advance

• ​LoyaltyAdvance allows hotels to segment their customers more effectively, and offer specific advantages and commercial conditions according to the type of customer.
• Loyalty programs are indispensable tools to personalize customer messages and experiences, and exponentially increase the profitability of the hotels' direct channel, helping to redirect customers captured through other channels to the direct channel.
• The average spend of a loyal customer is 67% higher than that of a non-loyal customer, with an length of stay 11% longer.
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Roiback, specialist and leader in the management of the direct sales channel for hotels and chains, announces the launch of LoyaltyAdvance, the most recent evolution of its loyalty program.

Culminating a process of constant innovation, LoyaltyAdvance offers new functionalities and a better user experience for hotels and chains that have the Roiback loyalty program:

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• User levels, according to their degree of loyalty.
• Discounts, rates or specific advantages for each user level.
• Logic and rules engine of the loyalty program, which allow the program's benefits to be automatically applied to each client based on the defined mechanics and the value of each client.
• Customer area accessible through log-in on the hotel's website with different sections: user profile, loyalty level, exclusive advantages, personal information and my bookings.
• Ready-to-use integration with complementary solutions such as Online Check-in or WIFI CRM, which enhance the collection of data from all guests and their registration in the loyalty program of the hotel or chain.
• Integration available with some CRMs and API for connection with any CRM or external system, integrating all data associated with the loyalty program: members, history, levels or reservations.

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A loyalty program - equipped with exclusive differentials in favor of the direct channel and combined with a CRM solution and strategy - becomes a fundamental and indispensable tool to recognize customers, personalize messages and user experience, and exponentially increase the profitability of the direct channel of hotels.

In the current context, loyalty is of vital importance for hoteliers. And the figures speak for themselves: the average spend of a loyal customer is 67% higher than that of a non-loyal customer, with a length of stay 11% longer; the acquisition cost of a loyal customer is up to 10 times lower than that of a non-loyal customer; a loyal customer will book 10 times more during their lifetime than a non-loyal customer.

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“LoyaltyAdvance is part of Roiback's commitment to provide its clients with the most advanced tools on the market to personalize, segment and improve the end consumer's experience. The objective is clear: to increase the share of the direct channel, conversion rates, the value of bookings and the liquidity of Roiback's clients, in the current context where every booking counts”

pointed out Leonardo Llorente, Head of Product Innovation at Roiback.

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