Roiback doubles its R&D&I investment in 2023

Roiback

Palma de Mallorca, Spain, January 16, 2023 – Roiback announces that it will double its investment in research, development and innovation (R&D&I) in 2023, thus reinforcing its leadership through a clear commitment to innovation focused on strengthening the direct channel of independent hotels and hotel chains.

This additional investment will be mainly allocated to projects related to intelligent data management, digital marketing tools for its clients, payment solutions specific to the hotel sector, new technologies for customer loyalty and increasing the availability of integrations through strategic agreements with leading companies in the tourism sector.

Following the remote work policy to attract the best talent, the expansion of the Mallorcan company's technological development team is planned, with the incorporation of new computer engineers and product managers.

This significant commitment to innovation is part of the substantial increase in business volume experienced in 2022, in which levels from 2019 tripled, reaching almost 1 billion euros in sales for its hotel clients.

The company thus aims to accelerate the growth in sales and profitability of the direct channel of hotels that use its technology, improve the satisfaction of the end customer and provide new sources of income and cost reduction for independent hotels and hotel chains.

The hotel technology ecosystem is increasingly complex, which is why Roiback continues to invest in research and development and offers its clients a wide range of solutions within its product suite with the aim of facilitating the use of any technology demanded by hotels.