Roiback LATAM sets goals for 2019

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March 1, 2024

Roiback

Recently, our colleagues from Roiback LATAM held their year-end convention in Medellin. An event in which the teams from Colombia and Mexico were able to learn firsthand the achievements made during this fiscal year and the goals set for 2019.  

Lorena Restrepo, General Manager in Colombia, and Toni Omañas, our head of expansion and business development in the Americas, began the day by highlighting the importance of teamwork in facing the challenges that lie ahead this year in the region and thanked the company for all the efforts made so far.  

The LATAM team has grown considerably in recent years, and is projected to be one of the fastest growing teams in the medium term, so this meeting served to present the different objectives of each department and align them with the commercial strategy of all regions. Some of the key points discussed were:

  • LATAM market growth at Roiback.
  • Mexico as an expanding market and Colombia as an emerging tourist destination.
  • Results of our latest products: BackhotelLite, Mobilis Pro and Loyalty Module.
  • The role Roiback has played in the profitability of our partners.

Likewise, our CEO, Rebeca González, and our head of finance and strategy, Pedro Moner, addressed a speech to the LATAM team, in which they highlighted the good moment of the company and encouraged everyone to continue working in the same direction and with enthusiasm to face all future challenges.

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