Roiback LATAM sets goals for 2019

Roiback

Recently, our colleagues at Roiback LATAM celebrated the year-end convention in Medellin. An event in which the teams from Colombia and Mexico were able to learn first-hand about the achievements made during this fiscal year and the objectives set for 2019.

Lorena Restrepo, General Manager in Colombia, and Toni Omañas, our head of expansion and business development in America, started the day highlighting the importance of teamwork to face the challenges that arise this year in the region and wanted to thank all the effort carried out so far.

The LATAM team has grown considerably in recent years, and is projected as one of the teams with the most growth in the medium term, so this meeting served to present the different objectives of each department and align them with the commercial strategy of all regions. Some of the key points discussed were:

The growth of the LATAM market in Roiback.
Mexico as an expanding market and Colombia as an emerging tourist destination.
Results of our latest products: BackhotelLite, Mobilis Pro and Loyalty Module.
The role Roiback has played in the profitability of our partners.

Also, our CEO, Rebeca González, and our Head of Finance and Strategy, Pedro Moner, addressed the LATAM team, highlighting the company's positive momentum and encouraging everyone to continue working in the same direction and with enthusiasm to face all future challenges.