Five key companies join forces to promote the direct channel at FITUR

Madrid, 15 January 2024.

At the International Tourism Fair (Fitur) 2024, a new stand concept will be presented: the first 'corner' of specialists in Direct Channel.This space will bring together five important technology companies, which will collaborate on a unique project. Its objective is to provide a comprehensive technological solution to professionals in the hotel sector, covering multiple aspects of technology applied to tourism.

Under the name of 'Direct Channel Lounge', the stand is aimed at independent hotels and hotel chains that want to increase their bookings through their own website with a mix of perfectly integrated technologies and thus be able to compete with OTAS and other big players in the sector.

The stand can be visited in Hall 08 of the fair, dedicated to technology companies and more specifically at stand number 8F33.

Cendyn CRM, thinkIN, Onlinetravel, Hotelinking and Roiback, offer the 'Direct Channel Lounge' to hoteliers to enhance their Direct Channel. The hotelier will discover solutions ranging from digitalization and automation of processes, captive WiFi portal, web development, booking engine and digital marketing, customer loyalty, call center services, to dynamic flight plus hotel packages. All delivered by experts at every touchpoint with your customer.

From the "Direct Channel Lounge" initiative they declare that "Direct sales are essential for the future and sustainability of the current tourism model. We are confident that we have built a common chat space where the hotelier will find all the solutions they need and where to move beyond traditional meetings, relax and discover (or rediscover) what the world of direct selling can offer their hotel or chain."

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