Traveling without barriers: Advances and recognitions of accessible tourism

Content in collaboration with our partner Bioscore Sustainability, sustainability consultancy for tourism companies.

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Accessible tourism has experienced remarkable progress in recent years, marking a significant shift in the way the tourism industry is conceived and developed worldwide. The inclusion of people with special needs has become a priority, and this approach has led to the creation of initiatives such as Fitur 4all, which seeks to bring tourist destinations and services closer to all people, regardless of their abilities.

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In the last decade, this type of tourism has gained momentum, with many destinations and tourism companies recognizing the importance of adapting to meet the needs of a diverse customer base. The World Tourism Organization (UNWTO) has played a crucial role in raising awareness and providing guidelines for the implementation of accessible practices.

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At the national level, more and more companies are joining the cause. Also noteworthy are the initiatives and policies that seek to break down any barriers that prevent people from enjoying and traveling with limitations. In this context, the Fitur 4all initiative has emerged as a loudspeaker to recognize those projects and destinations that strive to create accessible tourism for all people.

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Fitur 4all: Promoting accessible and inclusive tourism

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Fitur 4all, which premiered last January at the 44th edition of the International Tourism Fair (Fitur), has the primary objective of bringing tourist destinations and services closer to all people, regardless of their abilities. This project has become a benchmark for the tourism industry, providing a space where destinations and companies can highlight their efforts in accessibility.

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Winners of the 1st Fitur 4all Awards

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The first Fitur 4all Awards, held this year, recognized outstanding efforts in four categories:

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Inclusive National Destination: Benidorm

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Benidorm has demonstrated an exceptional commitment to accessibility, implementing measures to ensure that its beaches, accommodations, and attractions are friendly to all visitors.

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Inclusive International Destination: Colombia

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Colombia has stood out for its continuous efforts in creating accessible tourist destinations, strengthening inclusion in its rich cultural and natural offerings.

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Inclusive Tourist Company: PortAventura World - Theme Park 

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PortAventura World has excelled in creating accessible experiences in its theme park, demonstrating that fun and inclusion can go hand in hand.

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Inclusive Organization or Institution: Costa Rican Accessible Tourism Network

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The Costa Rican Accessible Tourism Network has been fundamental in creating a network that connects various natural and cultural resources to promote this priority throughout the country.

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The 5 great benefits of accessible tourism

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Accessible tourism not only benefits people with disabilities but also creates economic and social opportunities, fostering a culture of inclusion and awareness, which promotes diversity.

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These are the 5 great benefits of prioritizing accessibility and inclusion in the tourism sector.

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Expansion of the potential market. By adopting accessibility measures, tourism companies and destinations expand their potential market, attracting a broader segment of travelers. People with disabilities, older adults, and families with members with special needs become potential customers, generating an increase in demand and, therefore, in revenue.

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Customer loyalty. Attention to inclusion not only attracts new customers but also fosters loyalty. Travelers who find accessible and welcoming services and accommodations are likely to return and recommend those destinations to others, generating long-term loyalty.

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Compliance with regulations and standards. Many countries and regions have implemented regulations and standards that require accessibility in the tourism sector. Complying with these regulations not only avoids penalties but also demonstrates a commitment to corporate social responsibility and equal opportunities.

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Positive image and competitive differentiation. Tourism companies that lead in inclusion build a positive image in the minds of consumers. Being perceived as a destination or accommodation that values diversity and inclusion can differentiate the company in a competitive market, attracting a broader and more conscious audience.

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Development of strategic partnerships. Prioritizing inclusion can open opportunities to establish strategic collaborations with specialized organizations and companies. These partnerships not only improve the customer experience but also provide additional resources and knowledge.

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Traveling without barriers is the present. It is transforming a distant vision into a palpable reality, and the achievements celebrated at the Fitur4all Awards demonstrate that the path towards accessibility in tourism is a horizon full of possibilities. 

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Eliminating obstacles and building bridges towards inclusive experiences is an urgent and collective commitment that not only enriches destinations but also enriches our lives. Accessible tourism is a collective key that allows us to explore and enjoy the world regardless of limitations.

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