Tripadvisor Summer Travel Beats

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July 3, 2024

Roiback

At Roiback we are Tripadvisor Approved Hotel Marketing Partner, and we are pleased to summarize for you the key points of Tripadvisor's "2024 Summer Travel Beats" report.

This comprehensive analysis covers current travel trends and consumer sentiment for the upcoming summer. We hope you find it helpful.

General travel trends:

According to the report, 80% of respondents plan to travel for leisure this summer, up 10 percentage points from spring. Notably, 83% of these travelers are motivated by specific seasonal reasons, such as festivals, school vacations and sports activities. Eleven percent are still undecided about their summer travel plans.

Cost is the primary consideration when choosing travel dates, followed closely by weather and school vacations. Interestingly, despite economic concerns, 52% of respondents do not plan to change their travel plans due to macroeconomic factors.

Demographics and travel preferences:

The report reveals that Generation Z and Millennials are the age groups most likely to travel this summer.

This summer, 95% of travelers intend to travel as much or more than last summer, and 44% plan to travel more. Most respondents (80%) plan one or two trips, and 57% plan five nights or more. In addition, 27% of travelers plan to visit three or more cities during their biggest summer trip.

Half of the respondents plan to travel domestically, 27% abroad and 23% both domestically and abroad. In addition, 64% of travelers plan to return to destinations they have previously visited. Air travel remains popular, with 53% of respondents planning to fly to their destinations.

Travel planning and booking:

Planning is a priority for many, with 58% of respondents intending to book activities in advance. Younger travelers are much more likely to do so. Hotels are the preferred accommodations for nearly two-thirds of respondents, while vacation rentals are more popular among younger travelers.

Travel rewards programs:

Travel-related rewards programs are popular, with 43% of respondents enrolled in one or more programs. Among them, 64% value the free services in hotel rewards programs. However, lack of information remains the main obstacle to enrollment.

Economic impact on travel:

Economic factors will influence the travel plans of 37% of respondents, with rising inflation being the main concern. Despite this, 93% of travelers plan to spend the same or more on travel compared to last summer, and 49% plan to spend more.

Reasons for concern and considerations:

Cost, weather and safety are the main concerns for upcoming trips. More than half of the respondents take extreme weather conditions into account when planning their trips. Hotel and accommodation deals are important cost-related factors for travelers.

If you have any questions or need more information, please do not hesitate to contact your Roiback direct channel specialist.

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