HOSBEC selects Roiback to develop a portal for the Valencian Region

HOSBEC has selected Roiback's technology to develop a digital platform that will allow its associates the direct marketing of accommodation packages and/or tickets for the main events in the Valencian Community.

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Cristina Perea, General Manager of Roiback, and Fede Fuster, President of Hosbec, have signed the agreement for the launching of this new portal, at the Hotel SH Villa Gadea in Altea, in the presence of Toni Omañas, Regional Director Europe of Roiback, Mayte García, General Secretary of HOSBEC and Javier Vallés, General Manager of SH Hotels and vice-president of HOSBEC.

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Through the HOSBEC website, visitors will be able to book their accommodation in the destination at special or negotiated rates for participation in events such as all those held at Feria Valencia, trips linked to congresses, sporting, musical and cultural events, which considerably enhances the participant's experience. The new platform is expected to be available before the end of the 2024 season, as soon as the integration processes are ready.

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Thanks to the connectivity of Roiback's technology with the main Channel Managers in the market, all partner hotels, regardless of the booking engine they use on their respective official websites, will be able to publish on this common and specific site for these events or periods of the year special associated rates, only available on this new and exclusive HOSBEC platform.

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Fede Fuster said: "From HOSBEC we are convinced that this platform will generate a before and after in the promotion of events linked to the MICE product in the Valencian Community, and with great potential to meet the increasingly frequent demand for holding events of all kinds with related accommodation. Music festivals, sporting events, galas and gastronomic fairs; there are more and more attractions offered by the more than 40 destinations in the Valencian Community where HOSBEC has associates".

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Cristina Perea states: "Roiback continues to support hoteliers in the Valencia Region by offering them new marketing channels through the innovative HOSBEC initiative. Events represent a great opportunity for business and differentiation".

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Antonio Omañas, for his part, comments: "This is a great opportunity for all hotels in the Valencian Community. They will be able to boost their direct channel while promoting their destination, taking advantage of the associative advantages in negotiating with organizers. All this will improve profitability and occupancy rates, in addition to achieving greater engagement with customers and more brand visibility as they will be able to leverage on major events organized in the region."

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HOSBEC, the most important association of the tourism sector in the Valencian Community, was born more than 45 years ago with the aim of offering an exclusive work of defense of the interests of all its members. At present, it has almost 350 associated companies, including tourist accommodation companies such as hotels, tourist apartments and campsites, as well as other tourist companies offering complementary services.

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