HOSBEC selects Roiback to develop a portal for the Valencian Community

HOSBEC has selected Roiback's technology to develop a digital platform that will allow its members to directly market Accommodation packages and/or tickets for the main events in the Valencian Community.

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Cristina Perea, General Manager of Roiback, and Fede Fuster, President of Hosbec, have signed the agreement for the implementation of this new portal, at the Hotel SH Villa Gadea in Altea, in the presence of Toni Omañas, Regional Director Europe of Roiback, Mayte García, General Secretary of HOSBEC and Javier Vallés, General Director of SH Hoteles and vice president of HOSBEC.

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Through the HOSBEC website, visitors will be able to book their accommodation at the destination with special or negotiated rates for participation in events such as those held at Feria Valencia, trips linked to congresses, sporting, musical and cultural events, which considerably improves the participant's experience. The new platform is expected to be available before the end of the 2024 season, as soon as the integration processes are ready.

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Thanks to the connectivity of Roiback's technology with the main Channel Managers on the market, all associated hotels, regardless of the booking engine they use on their corresponding official website, will be able to publish special rates associated with these events or periods of the year on this common and specific site, only available on this new and exclusive HOSBEC platform.

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Fede Fuster has declared: "From HOSBEC we are convinced that this platform will generate a before and after in the promotion of events linked to the MICE product in the Valencian Community, and with great potential to meet the increasingly frequent demand for holding events of all kinds with linked accommodation. Music festivals, sporting events, galas and gastronomic fairs; there are increasingly more attractions offered by the more than 40 destinations in the Valencian Community where HOSBEC has associates".

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Cristina Perea declares: "Roiback continues to support hoteliers in the Valencian Community by offering them new marketing channels through HOSBEC's innovative initiative. Events represent a great business and differentiation opportunity"

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Antonio Omañas, for his part, comments: "This is a great opportunity for all hotels in the Valencian Community. They will be able to enhance their direct channel while promoting their destination, taking advantage of the associative advantages in negotiating with organizers. All of this improves profitability and occupancy rates, in addition to achieving greater customer engagement and greater brand visibility, since they will be able to leverage the major events that are organized in the region."

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HOSBEC, the most important association in the tourism sector in the Valencian Community, was founded more than 45 years ago with the aim of offering exclusive defense of the interests of all its members. Currently, it has almost 350 associated companies, including tourist accommodation companies such as hotels, tourist apartments and campsites, but also other tourist companies offering complementary services.

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