What sustainability benefits does it bring to my hotel?

Content in collaboration with Bioscore, a sustainability consultancy for tourism companies.

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All readers will recognize the importance of the billing and accounting area for the smooth operation of your hotel, and the significance of the work of the kitchen and cleaning staff for the good experience of guests in the accommodation.

You will also see the responsibility of the marketing team to impact customers who are thinking of traveling to the destination where our hotels are located... And we would not say that each of the above is an independent unit, but that all areas of the hotel are directed towards a common goal and feed back into each other.

Sustainability, as we mentioned in the previous article, is the great ally of companies. Although at first we may consider it an enemy because of the costs or the investment of time or resources that it may generate, in the medium and long term it is a lever for growth that is more than amortized.

Bioscore, a company specializing in sustainability management for hotels, is Roiback's partner to accompany you in the transition of your accommodations towards a 'greener' model. If you want to know the level of sustainability of your hotel or chain, click here.

In today's post, we tell you about the main benefits of integrating sustainability into your accommodation:

• Market demand. According to the latest report from a major Online travel agency in 2022, 90% of travelers look for sustainable options when booking. Consumers are increasingly respectful of the environment and in their purchasing choices prioritize brands that are aligned with the values in which they believe. Hotels and chains that are more sustainable have more favorable conditions to satisfy the growing trend among tourists.
• Cost savings. You may find it hard to believe, but yes, taking care of the sustainability of your hotel will pay off. There are many small details within your reach so that you, as a hotel company, are more respectful of the environment in which you operate. Recycling waste, offering respectful tourist activities (free bicycles and walking routes), reducing electricity and water consumption are some examples that help you reduce environmental impact and save money at the same time.
• Adaptation of legislation. Public policies positively score the most responsible companies. Each country has a different legal framework. In general, there is a predisposition of public administrations to penalize those less sustainable companies under the premise of 'whoever pollutes pays'.
• Increased trust and reputation. Investing in sustainability brings us economic benefits in terms of income due to adapting to the interests of travelers and cost savings due to the implementation of certain practices, the registration and control of consumption. And at the same time it increases intangibles such as trust and reputation, highly coveted values linked to the experience, recommendation and loyalty of customers.

In conclusion, integrating sustainability into your hotel business will allow you to take advantage of this competitive advantage to increase sales prices, enhance customer loyalty and monetize the initial investment. Strive to generate a sustainability chain that involves your stakeholders: guests, workers, suppliers or partners, among others.

If you want more information on how you can better manage the sustainability of your accommodation, contact us at roiback@bioscore.info or through WhatsApp.

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