What are the benefits of sustainability for my hotel?

Content in collaboration with Bioscorea sustainability consulting firm for tourism companies.

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All readers will recognize the importance of the billing and accounting area for the smooth running of your hotel and the importance of the work of the kitchen and housekeeping staff for the guests' good experience in the accommodation.

You will also see the responsibility of the marketing team to impact customers who are thinking of traveling to the destination where our hotels are located..... And we would not say that each of the above is an independent unit, but rather that all areas of the hotel are geared towards a common goal and feed back into each other.

Sustainability, as we mentioned in the previous article, is the great ally of companies. Although at first we may consider it an enemy because of the costs or the investment of time or resources that it may generate, in the medium and long term it is a lever for growth that is more than amortized.

Bioscore, a company specialized in hotel sustainability management, is Roiback's partner to accompany you in the transition of your accommodations towards a 'greener' model. If you want to know the level of sustainability of your hotel or chain, click here.

In today's post we tell you about the main benefits of integrating sustainability in your accommodation:

• Market demand. According to the latest report from a major online travel agency in 2022, 90% of travelers look for sustainable options when booking. Consumers are increasingly environmentally conscious and in their purchasing choices they prioritize brands that are aligned with the values they believe in. Hotels and chains that are more sustainable have more favorable conditions to satisfy the growing trend among tourists.
• Cost savings. It will be hard to believe, but yes, taking care of the sustainability of your hotel will pay off. There are many small details at your fingertips so that you, as a hotel company, can be more respectful of the environment and the surroundings in which you operate. Recycling waste, offering respectful tourist activities (free bicycles and walking routes), reducing electricity and water consumption are some examples that help you to reduce your environmental impact and save money at the same time.
• Adequacy of legislation. Public policies score more responsible companies positively. Each country has different legal regulations. In general, there is a predisposition on the part of public administrations to penalize less sustainable companies under the premise of 'the polluter pays'.
• Increased trust and reputation. Investing in sustainability brings us economic benefits in terms of income due to the adaptation to the interests of travelers and cost savings from the implementation of certain practices, registration and control of consumption. At the same time, it increases intangibles such as trust and reputation, highly coveted values linked to customer experience, recommendation and loyalty.

In conclusion, integrating sustainability into your hotel business will allow you to take advantage of this competitive advantage to increase sales prices, boost customer loyalty and make the initial investment profitable. Strive to generate a sustainability chain that involves your stakeholders: guests, employees, suppliers and partners, among others.

If you would like more information on how you can better manage the sustainability of your accommodation, please contact us at roiback@bioscore.info or via WhatsApp.

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