Anato Tourist Showcase

The Colombian Association of Travel and Tourism Agencies (ANATO) is the organizer of the Tourism Fair, which is holding its 46th edition this year. The event has established itself as the largest of its kind in Colombia and Latin America, attracting more than 40,000 attendees and approximately 1,200 exhibitors from various countries.

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At Roiback, we will of course attend to share our innovations, expertise in sales strategies for the direct channel, and help improve the competitiveness of hotels in the Latin American market. Anato is the ideal space to explore strategic alliances, establish contact with hoteliers and partners in the region, and expand our presence in this dynamic and constantly growing region.