Globales Hotels

ABOUT GLOBALES HOTELS

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Globales (www.globales.com) is a Spanish hotel chain with a national and international presence that currently manages a portfolio of more than 50 properties strategically located in the main vacation destinations of the Mediterranean, the Canary Islands, and key locations in Europe and Latin America.

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THE CHALLENGE

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Although the Global campaigns were already yielding good results, there were still key limitations, including:

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- Limited audience segmentation based on value and intent

- Limited room for improvement in Search Brand campaigns

- Underutilization of upper-funnel channels such as Demand Gen and Meta

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The opportunity:

By prioritizing users with higher intent, campaigns attract more qualified traffic, which generates stronger engagement signals. This improvement in engagement translates into higher conversion rates and, ultimately, more efficient revenue generation.

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Larger audience → higher engagement → higher conversion → higher ROI

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THE SOLUTION

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Targeting High-Intent Audiences with OdysseIA

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OdysseIA Smart Audiences uses its own artificial intelligence and machine learning models to identify and engage high-value travelers.

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By analyzing thousands of behavioral signals from first-party data and user interactions, OdysseIA predicts user intent and value, enabling paid media platforms to target the most valuable audiences through value-based bidding.

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RESULTS

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By identifying 9 out of 10 buyers in advance, OdysseIA generated 4 times the ROI.

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This performance is consistently reflected throughout the funnel and across all channels, from awareness to conversion, with a key impact at each stage:

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META ADS

4× ROI

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GENERAL CLAIM

+1,500% in post-view conversions

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SEARCH

2x Conversion Rate

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