3D and 360º immersion, keys to improving direct sales

Roiback announces a 110% increase in conversion in users exposed to 3D videos

immersive videos in its booking engine

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• The technology company has collaborated with FirstView to extend the use of virtual tours in hotels that use direct sales solutions
  
• Considering the growth of the direct channel, this is an investment with a very interesting ROI for quality hotel products
  

Roiback, the Spanish technology company specializing in managing direct sales channels for hotels, and FirstView, a company dedicated to developing marketing and sales tools for hotels based on 3D, 360°, and virtual reality technology, have demonstrated a minimum increase of 110% in conversion rates among users who utilize Roiback's booking engine and are exposed to virtual content at the time of purchase, compared to those who only view traditional content.

A year ago, both companies signed a collaboration agreement to extend the use of innovative virtual tours among hotels that use Roiback's direct sales solutions, with the aim of improving the online user experience and increasing web conversion by facilitating better communication of the hotel product. Hotels would no longer be limited to static photographs, but would have the possibility of showing their future clients all the different spaces of the property in maximum detail, using one of the most advanced immersive technologies available on the market.

The implementation carried out by Roiback offers from the first moment the possibility to click on the image of the room to explore it, and automatically starts the 3D virtual tour of the room. This same window, non-invasive for the user, also shows a small description of the room, as well as the main characteristics of it, accompanying everything with icons for a quick visual identification by the client.

The increase in booking conversions in the Roiback engine has been demonstrated after analyzing almost 6,000 users, half of whom were exposed to virtual content in the most expensive rooms, compared to those who saw traditional photographs and videos. Even among certain groups of users, the conversion increased up to 2.49 percentage points compared to users who did not see the immersive content from FirstView.

“The results of this study demonstrate that the combination of our booking technology with the immersive 3D and 360° content created by FirstView not only facilitates communication, but also has a direct impact on the bottom line of our hotel clients”, said Rebeca González, Managing Director of Roiback.

For his part, Antonio Batanero, CEO of FirstView, stated that “where it seemed almost impossible to increase conversion by a few tenths, we have managed to increase it by at least 110%! Considering the increasing growth of the direct channel, we are facing the investment with the highest ROI that a hotel can make today”.

DOWNLOAD PDF OF THE CASE STUDY HERE

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