Booking Cart: Boost conversion

News

February 13, 2024

Roiback

The shopping cart is an indispensable tool in any online store. Just like in physical stores, it allows us to select the products we want to buy and then choose the ideal option and buy them. All of us as consumers know and use this functionality. 

​

At Roiback, we have adapted and optimized the booking cart so that you can offer your customers this feature on your hotel's website, which is so familiar to them in other sectors. 

​

But the functionalities and importance of the booking cart go far beyond.

​

Search, compare, and find the best option

With the Booking Cart, your customer has the opportunity to save different room selections for different dates and compare final prices.

​

Minimized Cart view in Desktop version

​

Time is gold

The cart saves your customers' searches without losing the selection, being able to remove and add options throughout the process and avoid starting all over again with the entire booking process.

​

Expanded Cart view in Desktop version

​

​

On mobile, too.

The booking cart works the same way in the mobile version, making it easy to add upgrades and all kinds of extra or ancillary services.

​

Mobile cart view with two different rooms, on different dates and with upgrade option

​

​

Easy and transparent.

Your customer sees all the essential information in the cart: Category, total price, room details (check-in, check-out, board basis, occupancy...) or your packages or extra services. Even if it includes taxes and/or fees.  

​

Boost conversion

Getting your customer to use the cart is not the most complicated thing; the really difficult thing is getting them to close the purchase. That's why the booking cart is a user experience strategy that makes the purchase process simple and encourages the customer to move forward and finalize the payment.

​

Read more

News

The Hotel Industry's New Commercial Freedom: How to Turn It Into Greater Profitability for the Direct Channel

By

Inés Santos

READ

News

Protect Bookings to Drive Better Conversions: Safety as a New Driver for Direct Hotel Bookings

By

Francis Ferrer

READ

News

Roiback Next Madrid. The future of direct sales starts with the guest

By

Miguel González

READ

Shall we work together?

CONTACT