Booking Cart: Drive Conversion
February 12, 2024
The shopping cart is an indispensable tool in any online store. As in physical stores, it allows us to select the products we want to buy and then choose the ideal option and buy them. All of us as consumers know and use this functionality.
In Roiback we have adapted and optimized the booking cart so you can offer your customers, on your hotel website, this functionality that is so familiar to them in other sectors.
But the functionalities and importance of the booking cart go far beyond that.
Search, compare and find the best option
With the Reservation Cart your customer has the opportunity to save different room selections for different dates and compare final prices.
Time is money
The cart saves your customers' searches without losing the selection, allowing you to remove and add options throughout the process and avoid starting over with the entire booking process.
On mobile, too.
The booking cart works in the same way in the mobile version making it easy to add upgrades and all kinds of extra or ancillary services.
Easy and transparent.
Your customer sees in the cart all the essential information: Category, total price, room details (check-in, check-out, regime, occupancy...) or your packages or extra services. Even if it includes taxes and/or fees.
Getting your customer to use the cart is not the hardest part; the real challenge is getting them to complete the purchase. That's why the shopping cart is a user experience strategy that makes the purchase process simple and encourages the customer to go ahead and finalize the payment.