Booking Cart: Boost conversion
News
February 13, 2024

The shopping cart is an indispensable tool in any online store. Just like in physical stores, it allows us to select the products we want to buy and then choose the ideal option and buy them. All of us as consumers know and use this functionality.
At Roiback, we have adapted and optimized the booking cart so that you can offer your customers this feature on your hotel's website, which is so familiar to them in other sectors.
But the functionalities and importance of the booking cart go far beyond.
Search, compare, and find the best option
With the Booking Cart, your customer has the opportunity to save different room selections for different dates and compare final prices.

Time is gold
The cart saves your customers' searches without losing the selection, being able to remove and add options throughout the process and avoid starting all over again with the entire booking process.

On mobile, too.
The booking cart works the same way in the mobile version, making it easy to add upgrades and all kinds of extra or ancillary services.

Easy and transparent.
Your customer sees all the essential information in the cart: Category, total price, room details (check-in, check-out, board basis, occupancy...) or your packages or extra services. Even if it includes taxes and/or fees.

Boost conversion
Getting your customer to use the cart is not the most complicated thing; the really difficult thing is getting them to close the purchase. That's why the booking cart is a user experience strategy that makes the purchase process simple and encourages the customer to move forward and finalize the payment.



