Change in the Trivago paid campaign bidding model

As of September 1, Trivago will change its bidding model, eliminating the CPC (cost per click) model and adopting exclusively the CPA (pay per stay) model. In addition, the global minimum commission will be standardized to 10% across all markets.

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What does this change imply?

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- The CPC model disappears: All campaigns must operate under the CPA model.

- Global minimum commission: A minimum of 10% is established in all countries, which may imply adjustments to your current campaigns.

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How will Roiback manage this change?

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If we manage your campaigns, we will make the necessary adjustments on August 25 to ensure that they are correctly configured before the new model comes into effect.

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Trivago will standardize the minimum commission percentage in all markets, establishing 10% as the global minimum bid, which may lead to slight changes in the bidding percentages of some markets and therefore their minimum bid may be reduced or increased with respect to today.

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These are some examples of market adjustments:

Spain: current minimum CPA 9.6% → will be adjusted to 10%.

Colombia: Current minimum CPA 8.4% → to be adjusted to 10%.

UK, Mexico, USA: current minimum CPA 10.8% → will be adjusted to 10%.

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Campaigns currently bidding on CPC model will have to migrate to CPA model. Our team of metasearchers will contact you to advise you on the best strategy to follow.

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What happens if you don't make any changes?

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Trivago will automatically apply the changes on September 1:

- CPC campaigns will be paused.

- All CPA campaigns will be adjusted to the new 10% minimum.

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Why keep your campaigns active on Trivago?

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- Trivago can represent up to 3% of the hotel's web sales share.

- The CPA model is safe and risk-free: you only pay for reserves consumed.

- Comparative CPA vs CPC data (Jan-Jun, YoY):

   - Booking Value per Click: +49%.

   - Average Booking Value: +31%.

   - Conversion Rate: +32%.

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Roiback Recommendation

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Activate your campaigns at 12% commission to maximize visibility, traffic and conversion:

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Do you have any doubts?

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Contact us to resolve any questions or to coordinate the necessary adjustments.

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