Increase the conversion of non-refundable rates at your hotel with Trip Protection
News
January 15, 2026
Are your non-refundable rates causing confusion among customers? Discover how to turn them into your best tool for increasing revenue and offering travelers peace of mind.
Non-refundable rates are key to improving your cash flow and securing advance revenue. However, many customers ask themselves : What happens if something unexpected comes up and I can't travel? That lack of flexibility is often the main barrier to conversion.
At Roiback, we have developed a solution that transforms this perception: Trip Protection & Assistance, a cancellation insurance for any justified reason included in the non-refundable rate. The result? More confidence for the customer, more bookings for your hotel, and more control for you. In addition, if there is a justified cancellation, it opens up a new possibility for you to sell the same room, doubling the profit from the same inventory.
The challenge: increase the conversion of non-refundable rates in your hotel's direct channel.
This was the goal of Aparthotel Playas Ca’s Saboners, a family-run project in the heart of Palmanova, Mallorca. With renovated apartments and attentive service, Ca’s Saboners wanted to strengthen its direct channel and increase the proportion of non-refundable rates, without sacrificing the guest experience.
The problem was clear: although these rates offer an attractive price, their inflexibility in the face of unforeseen circumstances slowed down the purchase decision.
The solution: security and flexibility in a single rate.
To overcome this barrier, Ca’s Saboners integrated Trip Protection & Assistance into its Roiback booking engine.
This cancellation insurance allows guests to recover their investment for any justified reason, without complex procedures or additional costs. Everything is included in the non-refundable rate and managed independently by the customer through an app.
In addition, the hotel reduced the release of the non-refundable rate from 45 to 7 days prior to arrival, extending the conversion window and capturing last-minute reservations.
The best part? Integration is native and does not affect your operations. Your team will not manage anything: the customer does everything from their mobile phone.
The results: more reservations, fewer cancellations, and greater profitability.
Ca’s Saboners' strategy has been a resounding success:
✅ +134% increase in the share of non-refundable rates.
✅ 60% decrease in the cancellation rate.
✅ +131% increase in non-refundable rate conversions.
✅ +22% increase in total conversions compared to the previous year.
In addition, the hotel has managed to resell canceled rooms, doubling its profits in many cases. As Rebeca Pascual, deputy director of Ca's Saboners, explains:
“Before, if the customer couldn't come, they would simply let the reservation lapse. Now, thanks to the insurance, they cancel to claim the amount and those rooms are put back on sale.”
Why should you activate Trip Protection & Assistance at your hotel?
Cancellations, non-refundable rates, and the constant need to stand out are just some of the challenges you face every day. Travelers need freedom, and you need a solution that supports you:
- ✅ Increase conversion of non-refundable rates.
- ✅ Reduce cancellations and improve forecasting.
- ✅ Resale: multiply the value of the room when there is a cancellation.
- ✅ Boost your direct channel against OTAs by offering added value.
- ✅ Increase your cash flow with advance sales.
- ✅ Provides confidence and security to the customer.
In a market where flexibility is key, this solution turns a rigid rate into a competitive and profitable option.
Turn your non-refundable rates into a synonym for trust and profitability
With Trip Protection & Assistance, you not only increase conversion, but also offer peace of mind to your customers and boost your direct channel against OTAs.
👉 Discover all the details and activate this solution in your hotel here:
